Cuffe and Taylor are one of the UK’s leading concert promoters, working on the Lytham Festival, Greenwich Music Time, Scarborough Open Air Theatre, Betley and many more. They work with some of the biggest acts in the UK, such as Noel Gallagher, Rod Stewart, Cliff Richard, Bryan Adams, Olly Murs, Madness… the list is extensive. We help them drive ticket sales through intelligent marketing and high impact creative, with some pretty outstanding results.
Multichannel digital campaigns across display, remarketing, PPC, email, content marketing and paid social media advertising have all been utilised to raise awareness and drive ticket sales for Cuffe & Taylor’s gigs, festivals and tours.
In 2016, we worked with the brand to promote its record breaking Rod Stewart UK Hits Tour, Remembering Fred dance tribute show with Strictly Come Dancing’s Aljaz and Janette, and the national tour for the legendary Cliff Richard.
We helped to drive footfall to Cuffe & Taylor’s festival, including its
flagship Lytham Festival which included the launch of a standalone offers website which was used to drive buzz and last minute engagement in the week leading up to the summer event.
Our approach across each of the events included the execution of agile campaigns that mirrored the overarching campaign creative and targeted audiences via the most relevant channels for the given location, genre and perceived target demographic. We utilised a variety of ad formats including video and Facebook Canvas ads to push the acts and events out far and wide.
Cuffe & Taylor had a record breaking year in 2016, executing over 100 live events and selling over 360,000 tickets. The campaigns that we delivered for Cuffe & Taylor resulted in over 200,000 visits to their event websites. We’re excited to work with them on their ambitious live events rollout in 2017.
Increase in traffic year on year