When visiting a website it’s important the user receives the best experience possible and that every opportunity is taken to encourage them to enquire or buy. At Motionlab, we have a team of analysts who use software to track and analyse how users interact with your site.
Using this data we then run controlled tests showing different users variations of the same web page to see which variation performs best. We apply these learnings into the re-structuring or re designing of key pages – we don’t make a change unless the data backs up the fact that it will improve overall conversion.
✔︎ Heatmaps & Click Maps
✔︎ A/B Testing
✔︎ Split URL Tests
✔︎ Multivariate Testing
of B2B marketers say conversation rate is the most important metric when analysing landing page performance
of businesses are dissatisfied with their website conversation rate
of companies use split testing software
We only use the very best in marketing and analytical tools to build world class experiences for our clients.