Make your website work for your users
There’s nothing more frustrating than going on a website and finding out that it doesn’t work for you as a user. If you can’t find the contact information, the menu is all over the place or you can’t find the product you want, the truth is most of us will give up and go to a competitor site.
By taking the results from split testing and making changes to your site accordingly, it’s possible to reduce the risk of this happening with visitors to your site.
When a website goes live it is by no means complete. Similar to software, when it launches it’s rarely the finished version. Several fixes down the line and you’ll find that you’re likely using a much better piece of software different from the original version.
Websites are no different from software. You can do just as much user testing before it goes live, but that testing won’t involve your customers attempting to use the site in their own way. The time after a site has gone live is the perfect time to gather initial user data and begin to plan the tests you need to tailor your site to your consumers.
Find out how we helped our client LED Planet improve the performance of their product page through split testing here.