If you look inside most people’s pocket or handbag you will probably find the same three things - a wallet / purse, keys and a smartphone.
If you look inside most people’s pocket or handbag you will probably find the same three things – a wallet / purse, keys and a smartphone.
The rise of the smartphone began in the early 2000’s and has continued to grow dramatically over the last (nearly) 20 years, and it shows no sign of changing anytime soon. For some millennials, they have only existed in a world where smartphones are the norm.
With millennials becoming the fastest growing, retail demographic, your business needs a functional, user friendly, mobile accessible website, in order to compete in today’s marketplace.
In the UK, 92% of the population are internet users, of those 77% make purchases online and just over half of online sales are processed on a mobile device. For a B2C business that is a large part of the consumer market which should not be ignored. This shift in consumer habits creates opportunities to be exploited rather than feared.
For the B2B market, as 81% of the population in the UK has a smartphone it would be fair to assume that your customers are using their smartphone for business purposes as well as personal use – checking emails, researching suppliers and/or service providers they are interested in.
With this in mind, regardless of whether your business is B2B or B2C it is clear that mobile matters and it should not be ignored. It’s important to remember that your existing website may not be mobile friendly. If your website isn’t mobile friendly don’t wait, take action to make sure your website has good mobile functionality.
Five Key Mobile-Friendly Functionalities
However, it’s not just about the medium your customers use to search for your business but mobile also matters regarding how your customers search for your business and/or products.
In April 2015 Google released its most mobile-heavy algorithm update – some referred to it as mobilegeddon. This update effectively favoured websites that Google classed as mobile friendly, meaning they now perform better within the search results than their non-mobile-friendly counterparts. It is not just when performing a search on a mobile device that the search results are affected but on all devices including desktop.
As Google continues to be the most popular search engine across the globe if your website is not mobile friendly, you are effectively committing your business to a lifetime at the bottom of the pile, with all of your competitors higher up on the list.
Digital Marketing Director