Find out how to generate more leads for your business
Data entry forms are an essential part of any website looking to capture data, but not all forms are created equal. For ecommerce sites forms can be longer to account for billing details, whereas registering your interest for a product should be a simple one field form.
As part of our conversion rate optimisation service we carry out an audit of all forms on a website. We look into how much time a user spends on each field, which fields get ignored and where a user will typically abandon the form. From this we’re able to make recommendations and improve the conversation rate of a site.
After looking into the performance of many forms we’ve noticed key trends in terms of what does and doesn’t work, and we know what makes a great form. One trait that all successful forms have is simplicity. By making it as simple as possible to complete a form you’re increasing the likelihood that a user will submit the form.
When designing your form, always think about how you as a user would respond to this type of form. Would you fill in the form? Do you think the form is too long? Would you be comfortable sharing your information through this form on this website? Is the information you’re asking for clear at each stage?
By going through the process of filling in the form from a user’s perspective you’re more likely to identify friction points before a user has a chance to.
Looking for help with your forms? Contact Motionlab for advice.