Ever heard the phrase “work smarter, not harder”? Well let me introduce you to Zapier. If you’re not already familiar with it, meet your new favourite marketing tool. Zapier in the simplest terms, allows data to be passed around between different apps and systems automatically and trigger actions under certain circumstances.
Ever heard the phrase “work smarter, not harder”? Well let me introduce you to Zapier. If you’re not already familiar with it, meet your new favourite marketing tool. Zapier in the simplest terms, allows data to be passed around between different apps and systems automatically and trigger actions under certain circumstances. Essentially: when this happens, do this.
There are over 1,000 services available for you to use within Zapier, with new ones being added weekly. If you’re in the marketing industry, you’ll no doubt already be using a number of these. In fact, any social network, email marketing platform or CRM worth their salt already has a Zapier integration. But let’s have a look at the top 5 ways Zapier can enable these services to talk to each other to make your life easier.
Zapier is the middleman allowing apps that wouldn’t usually talk to each other to be able to communicate and share data. If you get a lot of engagement on social media but you’re only interested in seeing comments containing certain terms and phrases, you can do it with Zapier! Link your social media up to a spreadsheet and watch the data roll in!
As any veteran user of social media will tell you there is no such thing as the best social media channel, all have their respective pros and cons; hence why it’s good practice to use multiple channels. However, managing multiple social media accounts is time consuming. With Zapier, you can set up a rule (known as a Zap), so that when you post on Instagram, Zapier will post the same picture on Twitter and Facebook for you.
Zapier has an email and SMS function built in, meaning that you can be notified when anything happens across your linked services. Let’s say you want to know instantly when you get a lead through your website. When using Zapier you can get an email or text sent straight to you with your lead’s information. If you’re a fan of using collaborative tech like Slack or Trello, you can have the lead information sent there from any of Zapier’s 1000 apps in its network.
Facebook should be an essential part of your marketing plan. However, the data it collects from lead generation ads just sits idle, waiting for you to check on it. Zapier on the other hand takes a much more active role in getting you your leads. Zapier can email, text or even call you with details of any Facebook leads and then automatically add them to your automated mailing list. You can also set up a separate zap to send your new lead to your CRM.
Blogs are a great asset for your business to gain traction, but if you aren’t driving traffic to them why are they there? Make sure you’re pushing your blogs on social media for the best results. However, like we said earlier: managing all your channels is a lengthy admin task. Instead, use Zapier to post your blogs across social networks. To go a step further, you could even get the feedback from your blogs emailed directly to you via Zapier!
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