October 26, 2010
Through the nature of my job I regularly speak to business owners who run their own AdWords campaign, often ineffectively, which results in the age old question of “How do I make this AdWords thing work for me?” If you are not yet in a position where you can afford to employ the services of […]
Read postOctober 22, 2010
I was recently reminded of my favourite phrase in the lingo of online marketing,”latent semantic analysis”, or LSA. It’s a delightfully pretentious sounding term first coined way back in 1988 as a method of analysing relationships between documents and the words they contain. It is now predominately used by the search engines to interpret the […]
Read postOctober 20, 2010
Recently, as already reported in other industry blogs, Google has started testing a new website preview feature in its SERP’s. Much like the emergence of Google Instant, ‘Page Preview’ is currently being tested sporadically, with only a limited number of Google users seeing it. So how does it work? Simply activate by clicking the magnifying […]
Read postOctober 8, 2010
In the last few weeks,various search professionals have been blogging and tweeting about Google’s ‘little blue arrow’ and speculating as to the effect of it. If you are not already aware of it, the ‘little blue arrow’ is a small arrow (see image below) that starts by pointing out the 1st result within Google SERP’s. […]
Read postSeptember 28, 2010
As some of you might have noticed, back in May, Google released what they call “rich snippets” which essentially aims to “highlight structured data embedded in web pages” or, in other words, provide a more detailed meta description within their search results. These rich snippets aimed to provide things like product or service ratings and […]
Read postSeptember 23, 2010
Following the successful launch of their PS4 Kitchens website back in April of this year, Motionlab’s web design team have just applied the finishing touches to the newly revamped Betta Living website. Motionlab managed the SEO and PPC campaign on the previous Betta Living website for a number of months, but it was thought that […]
Read postSeptember 21, 2010
Today it became apparent that twitter.com has been exposed due a security flaw in its web interface. A currently unknown security flaw with Twitter’s system is allowing hackers to take over tweets and provide links to often ‘spammy’ websites. The security breach takes the form of blacked out tweets which, when hovered over, retweets the […]
Read postSeptember 15, 2010
Google yesterday announced its latest tool for its AdWords Advertising Platform, AdWords Campaign Experiments (ACE), which allows simultaneous split testing within AdWords. Until recently within the AdWords system the only way to carry out a controlled split test was with before and after split testing and then comparing data once your experiment had finished which […]
Read postSeptember 13, 2010
Conservatory Outlet is helping to reverse the effects of deforestation in the African country of Malawi by regularly donating to the charity Ripple Africa. Matthew recently jetted off to Malawi on a self-funded trip to ensure that the money his company is donating to Ripple Africa is being spent wisely. “Trees in Malawi are being […]
Read postSeptember 12, 2010
Yorkshire based Conservatory, Window & Door Outlet recently extended its showroom to display six conservatories. This, they say, is in direct response to the increase in interest shown by homeowners in extending and improving their homes rather than moving properties. Conservatory, Window & Door Outlet also said that homeowners are turning to the internet for […]
Read postSeptember 9, 2010
Google’s big announcement yesterday, as predicted by many, was the release of Google Instant, its next evolution following on from Google Caffeine which was released earlier this year. So what is it? Surfers will have by now become used to Google’s ‘predicted search’ function where your search query is predicted as you type. Google Instant […]
Read postSeptember 2, 2010
Having introduced real-time search in December of last year (where Google essentially added live Google News and Twitter feeds to its results page for what it considered to be hot topics), Google are now in the process of rolling out a fully integrated version to www.google.com/realtime. It also includes Facebook and Myspace feeds. In theory, […]
Read postAugust 27, 2010
Motionlab has recently launched the brand new website for Cegedim RX, the industry leaders in pharmacy management solutions. Our web design team have created a content management system led site aimed at increasing and improving lead generation. We have also made it easier for pharmacists to find what they need in quick time by adding […]
Read postAugust 26, 2010
Motionlab’s web designers have designed and built a website for brand new UK registered charity, Inspired By People. The aim of the website is to further promote their efforts to support needy projects in India, Malawi and Nepal. Inspired By People (IBP) is run by a team of four dedicated and enthusiastic people and was […]
Read postAugust 25, 2010
You may remember a little while back that we informed you that we had been commissioned by the Lancashire Community Recycling Network to create them a brand new website. Well after months of hard work from our web designers, the site has now gone live and can be viewed at http://www.lancashirecrn.org/. The organisation which supports […]
Read postAugust 23, 2010
Inspired to put right what England did so dreadfully wrong at the World Cup, the team at Motionlab are putting their football boots on to try and bring some much needed silverware to the city of Preston. We have entered the Manchester Digital Creative Cup 2010, a 5-a-side football event for all the leading digital, […]
Read postJuly 29, 2010
You may have noticed over the last couple of months that the colour of the adwords listings in the search results has been changing, varying from the usual pale yellow to a pale purple colour. Changes like these aren’t really anything new, as the yellow itself was a change from a light blue colour in […]
Read postJuly 22, 2010
This month has yielded two interesting developments in the search area. Namely Google’s acquisition of Metaweb and more importantly their semantic indexing engine, and the announcement that Yahoo are to begin live testing of Bing results in the Yahoo portal over the next couple of months. Both are interesting in their own right, however there […]
Read postJuly 20, 2010
Motionlab has unveiled the brand new website for Bolton-based soundproofing specialists JCW Acoustic Supplies. After successfully managing their SEO and PPC accounts over the past few months, they decided that their website could also do with a revamp to help improve their sales, leads and enquiries. The new website has been created to be more […]
Read postJuly 9, 2010
Motionlab will now be looking after all search engine optimisation and pay per click requirements for a brand new client, Preston based Wilkinson Cameras. Our SEO and PPC teams will be working hard to ensure that the market leading camera and optical specialist benefits from an enhanced presence on all the major search engines, complementing […]
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