All Culture Insight Work

‘How Do I Make This AdWords Thing Work For Me?’ Part 1.

October 26, 2010

Through the nature of my job I regularly speak to business owners who run their own AdWords campaign, often ineffectively, which results in the age old question of “How do I make this AdWords thing work for me?” If you are not yet in a position where you can afford to employ the services of […]

Read post

A Question Of Semantics

October 22, 2010

I was recently reminded of my favourite phrase in the lingo of online marketing,”latent semantic analysis”, or LSA. It’s a delightfully pretentious sounding term first coined way back in 1988 as a method of analysing relationships between documents and the words they contain. It is now predominately used by the search engines to interpret the […]

Read post

Some Thoughts On Google Page Preview

October 20, 2010

Recently, as already reported in other industry blogs, Google has started testing a new website preview feature in its SERP’s. Much like the emergence of Google Instant, ‘Page Preview’ is currently being tested sporadically, with only a limited number of Google users seeing it. So how does it work? Simply activate by clicking the magnifying […]

Read post

Google’s Little Blue Arrow and AdWords

October 8, 2010

In the last few weeks,various search professionals have been blogging and tweeting about Google’s ‘little blue arrow’ and speculating as to the effect of it. If you are not already aware of it, the ‘little blue arrow’ is a small arrow (see image below) that starts by pointing out the 1st result within Google SERP’s. […]

Read post

Google’s enhanced snippets give more than we’d bargained for

September 28, 2010

As some of you might have noticed, back in May, Google released what they call “rich snippets” which essentially aims to “highlight structured data embedded in web pages” or, in other words, provide a more detailed meta description within their search results. These rich snippets aimed to provide things like product or service ratings and […]

Read post

Betta Living Website Gets A Whole New Look Courtesy Of Motionlab

September 23, 2010

Following the successful launch of their PS4 Kitchens website back in April of this year, Motionlab’s web design team have just applied the finishing touches to the newly revamped Betta Living website. Motionlab managed the SEO and PPC campaign on the previous Betta Living website for a number of months, but it was thought that […]

Read post

Beware the Black Tweet!

September 21, 2010

Today it became apparent that twitter.com has been exposed due a security flaw in its web interface. A currently unknown security flaw with Twitter’s system is allowing hackers to take over tweets and provide links to often ‘spammy’ websites. The security breach takes the form of blacked out tweets which, when hovered over, retweets the […]

Read post

Google’s ACE New Tool For AdWords

September 15, 2010

Google yesterday announced its latest tool for its AdWords Advertising Platform, AdWords Campaign Experiments (ACE), which allows simultaneous split testing within AdWords. Until recently within the AdWords system the only way to carry out a controlled split test was with before and after split testing and then comparing data once your experiment had finished which […]

Read post

Conservatory Outlet’s Charity Work Creates Ripples

September 13, 2010

Conservatory Outlet is helping to reverse the effects of deforestation in the African country of Malawi by regularly donating to the charity Ripple Africa. Matthew recently jetted off to Malawi on a self-funded trip to ensure that the money his company is donating to Ripple Africa is being spent wisely. “Trees in Malawi are being […]

Read post

Conservatory Sales Strong For Motionlab Client – Conservatory Outlet

September 12, 2010

Yorkshire based Conservatory, Window & Door Outlet recently extended its showroom to display six conservatories. This, they say, is in direct response to the increase in interest shown by homeowners in extending and improving their homes rather than moving properties. Conservatory, Window & Door Outlet also said that homeowners are turning to the internet for […]

Read post

Google Latest Brand of Coffee: Google Instant

September 9, 2010

Google’s big announcement yesterday, as predicted by many, was the release of Google Instant, its next evolution following on from Google Caffeine which was released earlier this year. So what is it? Surfers will have by now become used to Google’s ‘predicted search’ function where your search query is predicted as you type. Google Instant […]

Read post

Google roll out Realtime Search

September 2, 2010

Having introduced real-time search in December of last year (where Google essentially added live Google News and Twitter feeds to its results page for what it considered to be hot topics), Google are now in the process of rolling out a fully integrated version to www.google.com/realtime. It also includes Facebook and Myspace feeds. In theory, […]

Read post

New Look Cegedim RX Website Produced By Motionlab

August 27, 2010

Motionlab has recently launched the brand new website for Cegedim RX, the industry leaders in pharmacy management solutions. Our web design team have created a content management system led site aimed at increasing and improving lead generation. We have also made it easier for pharmacists to find what they need in quick time by adding […]

Read post

Motionlab Does Its Bit For Charity With New Site Launch

August 26, 2010

Motionlab’s web designers have designed and built a website for brand new UK registered charity, Inspired By People. The aim of the website is to further promote their efforts to support needy projects in India, Malawi and Nepal. Inspired By People (IBP) is run by a team of four dedicated and enthusiastic people and was […]

Read post

Brand New Lancashire CRN Website Now Up And Running

August 25, 2010

You may remember a little while back that we informed you that we had been commissioned by the Lancashire Community Recycling Network to create them a brand new website. Well after months of hard work from our web designers, the site has now gone live and can be viewed at http://www.lancashirecrn.org/. The organisation which supports […]

Read post

Football Fever Hits Team Motionlab

August 23, 2010

Inspired to put right what England did so dreadfully wrong at the World Cup, the team at Motionlab are putting their football boots on to try and bring some much needed silverware to the city of Preston. We have entered the Manchester Digital Creative Cup 2010, a 5-a-side football event for all the leading digital, […]

Read post

Optimising for visitors, if it’s good enough for Google, why not you?

July 29, 2010

You may have noticed over the last couple of months that the colour of the adwords listings in the search results has been changing, varying from the usual pale yellow to a pale purple colour. Changes like these aren’t really anything new, as the yellow itself was a change from a light blue colour in […]

Read post

Major Developments Announced From Google, Yahoo & Bing – Will This Effect SEO?

July 22, 2010

This month has yielded two interesting developments in the search area. Namely Google’s acquisition of Metaweb and more importantly their semantic indexing engine, and the announcement that Yahoo are to begin live testing of Bing results in the Yahoo portal over the next couple of months. Both are interesting in their own right, however there […]

Read post

New Look Acoustic Supplies Website Gets The Green Light

July 20, 2010

Motionlab has unveiled the brand new website for Bolton-based soundproofing specialists JCW Acoustic Supplies. After successfully managing their SEO and PPC accounts over the past few months, they decided that their website could also do with a revamp to help improve their sales, leads and enquiries. The new website has been created to be more […]

Read post

Motionlab Manages SEO And PPC For Wilkinson Cameras

July 9, 2010

Motionlab will now be looking after all search engine optimisation and pay per click requirements for a brand new client, Preston based Wilkinson Cameras. Our SEO and PPC teams will be working hard to ensure that the market leading camera and optical specialist benefits from an enhanced presence on all the major search engines, complementing […]

Read post