All Culture Insight Work

Motionlab Adds Bowker to Growing Portfolio

July 31, 2015

It’s smiles all round at Motionlab HQ after being appointed by Bowker Motor Group following a four-way-pitch process. Bowker has selected Motionlab as its full-service marketing partner which will see us work as an extension of Bowker’s internal marketing team as it strives to heighten promotion of its vehicle portfolio, which includes world-renowned cars from BMW, MINI, […]

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George Cooks Up a Storm to Win ML Bake Off

July 29, 2015

On your marks, get set… BAKE! In anticipation of its return to TV next Wednesday, Motionlab held its 2nd annual Great British Bake Off and it was George Johnson who wowed the judges to be named Star Baker 2015. His signature bake, a delicious Rocky Road, tantalised the taste buds of the judges enough to […]

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Life’s a Beach at Motionlab

July 24, 2015

If you can’t get to the beach, bring the beach to you. That’s exactly what we did yesterday as Motionlab held its very own beach party to celebrate summer. The office was overtaken with Hawaiian shirts, Ray-Bans, flip flops and sarongs and various tasty meaty treats were consumed out on the terrace in the sun […]

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Supporting the Designers of Tomorrow

July 23, 2015

I was delighted to recently be invited to represent Motionlab and deliver a design careers lecture at Cardinal Newman College. As the students prepare for their Art & Design Foundation Degree and as Senior Designer at the Lab, I took the opportunity to advise them on their vital and exciting years ahead with a seminar […]

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Andy Windle Upgraded to Head of Technology

July 10, 2015

Motionlab has promoted from within for the second time in a matter of weeks with the appointment of Andy Windle to the post of Head of Technology. Previously our Senior Developer, Andy is one of the longest-serving members of team Motionlab having been with us just shy of five years. During that time and as […]

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Taking the Guesswork out of Marketing

July 9, 2015

We use analysis on every thread of marketing to prove effectiveness and report the cold hard facts. We never rely on guesswork when it comes to monitoring the reaction of the consumer. How many times do you say ‘I think it worked’ or ‘we got loads of sales from that last advert I’m sure’? Well […]

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George Moves up the Ranks

June 30, 2015

Following a recent PPC team review and after some fantastic client feedback we are delighted to announce that George Johnson has been promoted to the position of Senior Online Marketing Executive at Motionlab. Since joining us two years ago, soon after achieving a degree in Advertising and Marketing Communications at UCLan, George has expertly assisted […]

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How to Create an Effective Blog Headline

June 26, 2015

For the past five and a half years blog writing for clients has been one of my duties at Motionlab and very often it isn’t writing the main body of a post that causes me issues. Sometimes it’s kicking-off the piece with an engaging headline that compels a person to click and read on that […]

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Last Chance to Get your Vote in for Motionlab

June 24, 2015

The clock is ticking. Just a reminder that there are only two days left to nominate Motionlab in the category of ‘Best Digital & Creative Business of the Year’ at the annual Lancashire Business Awards 2015. The deadline passes at 5pm on Friday 26th June and we are entirely relying on your vote to lift […]

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The Importance of Using your Company Blog

June 23, 2015

Guilty as charged. A busy start to the year working for our growing number of clients has seen us vastly underuse one of our most powerful inbound marketing tools; the company blog. Several of us on the marketing team recently acquired our Hubspot Academy inbound marketing certification, a course covering various elements of the Inbound […]

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