Motionlab has further cemented its offering in the franchise sector with the addition of national artificial grass expert, Easigrass to its portfolio. Easigrass, pioneers of the world’s most realistic and advanced artificial grass solutions for residential, corporate and sporting environments, briefed us to develop a beautifully packaged site that maximised lead generation. With a rapidly […]
Motionlab has further cemented its offering in the franchise sector with the addition of national artificial grass expert, Easigrass to its portfolio.
Easigrass, pioneers of the world’s most realistic and advanced artificial grass solutions for residential, corporate and sporting environments, briefed us to develop a beautifully packaged site that maximised lead generation.
With a rapidly expanding international network of franchisees, Easigrass, which has a long-running partnership with the John Lewis group of stores, needed a site that would showcase its high quality product offering and drive sales.
Motionlab has built the new Easigrass on a fully responsive platform in order to broaden its reach to audiences accessing the site through any device; mobile, tablet or desktop. The site now exhibits the full Easigrass product range along with the scope of indoor and outdoor applications.
Prior to commencing work on wireframes for the site, we conducted rigorous testing to ensure that all design and functionality decisions were results driven. In order to stimulate higher customer engagement, call to actions (CTA’s) have been implemented throughout the site and placed strategically to reflect the heat-mapping and end-user testing.
New location-based pages have been introduced in order to streamline the customer contact process, ensuring that the firm’s UK-wide and international franchise partners are all represented on the site.
In line with the customer need to clearly see the Easigrass product range, high quality imagery has been showcased throughout the site. Customers can now browse Easigrass installations in a range of settings.
We have introduced rich content in the form of video, each of which demonstrates the proven credentials of Easigrass and its product range.
Anthony J Gallagher managing director of Easigrass, said: “We chose to work with Motionlab because of the agency’s experience in the specialised franchise sector and its reputation for designing and building websites that drive sales.”
Motionlab has carved a niche for itself in the franchise sector counting national franchisors including Conservatory Outlet, Granite Transformations and Business Doctors Ltd among our clients.
Speaking about the project, our Head of Digital, Scott Winstanley said: “When Easigrass approached us, the team were unanimous in their decision that a new site was required to refresh the brand and help generate a consistently higher quantity of leads and enquiries.
“The Motionlab process delves much deeper than new website development. We worked closely with Anthony and the Easigrass team to ensure that we fully understood the brand, the product range and target audience in order to deliver a site that would appeal to the diverse needs of both parties – the client and the customer.”
View the new site at http://www.easigrass.com/