The rise of the digital age was highlighted yesterday as the Internet Advertising Bureau (IAB) released their half year figures for 2009, showing that Internet ad spend had overtaken TV advertising for the first time in the UK. Internet advertising was shown to be the only sector to have grown in the first half of […]
The rise of the digital age was highlighted yesterday as the Internet Advertising Bureau (IAB) released their half year figures for 2009, showing that Internet ad spend had overtaken TV advertising for the first time in the UK.
Internet advertising was shown to be the only sector to have grown in the first half of 2009 taking a total of £1.75bn, a 4.6% growth. The figures take into account all forms of online advertising, PPC paid-for search, SEO, display and classified adverts.
The growth in the market further emphasises the importance of ensuring that your advertising campaign is considered, targeted and positioned correctly. The growth in the market suggests a greater dependency for online advertising moving forward with marketers recognising the increased measurability of the internet against other media. This is further highlighted by the overall decrease in advertising spend, across all media, by 16.6% in the first half of 2009.
Reasons for the growth and how to apply it to your business:
There are a number of significant factors to the growth of the sector. Consider these reasons when you are planning your next marketing campaign:
Direct Response: This year has seen marketing budgets being stretched to their very limits, and online has proved its worth, providing more accountability, measuring and clearer targeting.
Display Formats Developing: With the increase of videos being added and viewed online, the internet has become a highly engaging entertainment medium. Growth of 195% year-on-year has shown more and more companies are willing to engage in the interactive multimedia content.
E-commerce Booming: The recession has had a significant impact on consumers purchase decisions, reducing the amount of hedonistic high street purchases as consumers take to the internet to search for the best deals. With a greater amount of choice, supported by price comparison engines and efficient e-commerce systems consumers are switching their attentions more towards online, allowing retailers to expand and improve their online presence.
Broadband Changes: 92% people in the UK now have a broadband speed of over 2MB and 56% of home broadband users now have wireless broadband driving audiences online allowing advertisers to provide customers with richer content in their campaigns.
For more information about how Motionlab could help you become a more successful company online contact Dan Hammond on 01772 865050