Get to know our Senior Online Marketing Manger, Emily Bonner a little better in this weeks spotlight
In short, by accident. In 2009 I’d just completed my degree in English Literature and decided to go backpacking around Thailand for a month. I came home, feeling very depressed that uni was over and just wanted to go travelling again. I had caught the travel bug! About a week later, my mum heard a rumour about a role at a digital agency in Manchester through a friend and told me to stop moping about and get my CV sorted. Within a week I had an interview and a job offer. Like most people do, I just ‘fell into’ Paid Search (PPC). The agency had just won the European account for Dyson and the PPC manager needed help so she quickly trained me up. It was a steep learning curve initially and I remember a few tears along the way but it was all worth it as within 4 years I was heading up the PPC team at the agency, running campaigns for national and global brands.
When I was at school I hated maths and I mean hated. So I’ve surprised myself really in that now I love analysing data and I’m a sucker for a good excel formula. I get a kick out of taking something that isn’t working and making it better. There’s been many occasions throughout my career when clients have given me a PPC account to look at and I can instantly identify areas for improvement. I get excited when I know I can make a difference to the current performance. It’s not just PPC though, I get a similar buzz when analysing a website and thinking about how it can be improved or looking at someone’s social media strategy and thinking, they aren’t making the most of this opportunity. Seeing that progress and the client being happy is really rewarding for me.
PPC is a bit like building a house. If the foundations aren’t solid then it’s going to fall down. The structure of a PPC account is paramount for me. You have to invest time in the set up process, ensuring that you build the campaign in such a way that it is flexible, future proof and easy to manage.
I am a massive foodie so this is a tough one for me. I think you can’t beat a freshly laid farm egg – cracking into that deep orange yolk is very satisfying. Seafood is another favourite. I also love steak, with home made chunky chips and a Stilton sauce with a glass of Malbec. Oh and I know this is a 4th but it has to be mentioned – Garlic! I probably always stink of garlic, apologies everyone!
I love travelling and have travelled all over Asia amongst other more unusual destinations such as Belize. But mostly my life revolves around food. You can find me either eating, planning my next meal or booking the next restaurant. I’m also always planning other peoples next meal/next restaurant. My colleagues have come to expect my daily question at 4pm…’What’s everyone having for tea tonight?’