Unfortunately the world of SEO is similar to many industries out there and for every reputable firm there will be several others who will offer you a low end service and will simply not deliver the results that they promise. Therefore before you get the pen out and sign up with an SEO agency there […]
Unfortunately the world of SEO is similar to many industries out there and for every reputable firm there will be several others who will offer you a low end service and will simply not deliver the results that they promise. Therefore before you get the pen out and sign up with an SEO agency there are a couple of questions which you need to think about to ensure that you get good ROI from your SEO firm.
Have they discussed your current website?
In order to improve the rankings of a website in the major search engines the first thing that an experienced SEO expert would do would be to analyse your site. They would start by checking to see if all the pages can be indexed by the search engines and then look for other improvements that can be made to improve the rankings within the search engines. They should be able to provide you with details of the work they will be carrying out.
Have they Performed Competitor Analysis?
In order to be able to improve the rankings of your site it is important to understand your online competition and the search engine optimisation methods they are using. Your SEO company should look at your competitors in detail focusing on the amount, quality and source of their inbound links. From this information they will be able to formulate a link strategy looking at the amount and type of links you will need in order to rank above your competitors.
Will they source quality links?
Many rogue SEO companies will try to wow potential clients with offers such as £1 a link, you invest £500 and we will get you 500 links. Although this sounds impressive the quality of these links is likely to be very poor. They will probably be generated automatically on low quality sites which are not on topic and will offer very little benefits in terms of improving search engine rankings. Although this method of link building may have worked in the past the major search engines have improved their algorithms, they can now recognise these kinds of links and they will disregard them.
Are the search terms they are suggesting actually what people search for?
Your SEO company should perform keyword analysis for your industry and identify the major search terms your potential customers are using. There is no point ranking number one in the major search engines for a variety of keywords if nobody actually searches for those keywords or phrases. They should also be able to advise you how competitive the keywords are and how difficult it will be to rank for that phrase. SEO is a long term strategy and unfortunately there is no cheap and easy way to get to the top of the search engine results pages which will keep you at the top for a sustained period of time. Search engine optimisation takes time but if done properly you will improve rankings gradually and once you get to the top you will reap the rewards of your investment.
But to get those rewards you need to have the right SEO company working for you. By following the advice above you can make sure that you sign up with an SEO company that will get you results.