Here's our roundup of the key takeaways from Facebook F8...
At Facebook’s F8 developer event in San Francisco last week, they unveiled a number of new product developments that everyone will want to know about (as well as some that they won’t!) With this in mind, we’ve summarised the five key takeaways:
1 – Dark social. This is the next big area for for investment, with Facebook owning whatsapp and Messenger which have 60 billion messages sent per day more than sms. This gives Facebook a big say in moving this forward and finding ways to allocate leads from here.
2 – Sponsored messages. Although it’s still early days expect further more detailed announcements to come out in the coming weeks. This is the natural next step following news feed ads encouraging consumers to send a private message.
3 – Chat bots. With all this talk of messaging you may wonder how you’ll keep up with all the messages. Facebook has made it easier for developers to create bots for almost any eventuality to provide useful and timely information to users over messenger. Bots can also be added to group chats where they can provide useful information such as news updates.
There will also be a discovery tab where you can find trending bots or search for the bot you require. The messenger app will also have the functionality to share and build a spotify playlists from within the messenger app. Facebook’s latest announcements makes its aim of making it the go to app for everything step closer to reality.
4 – Facebook brain. Facebook’s secretive R&D department is developing a Brain to computer interface for typing that could let you type just by just thinking without the need for invasive surgical implants. The goal of this is to let you type at 100 words a minute – that’s 5 times faster than using a phone.
5 – Hearing through your skin. Yes, you read it right. This aims to use your skills nerve endings in a similar way to your cochlea to convert sound vibrations into frequencies your brain can understand.AR. Facebook’s AR project called ‘Camera Effects Platform’ will allow developers and artists to create simple frames to interactive AR experiences.
Facebook sees this as a large part of Facebook’s future growth with opportunities in AR gaming on the social platform. Many criticised Facebook for copying Snapchat however their plans for this are much more far reaching, allowing information to be augmented onto real life objects such as reviews on to shopfronts and much more the possibilities are almost endless.
The main thing to come out of F8 is that we can no longer think of Facebook as just a social channel. It has now developed and created a network of apps, social media channels and live production facilities that marketers can use to promote their products to over 1.86 billion users. Their projects such as Camera Effects Platform and type with your mind or hear with your skin will provide a good foundation for its continued performance as a key tool for all types of marketers.