Driving Traffic and Increasing Brand Awareness
We’ve worked with Clearview Home Improvements for almost 7 years to deliver PPC and SEO services. The ambitious company was keen to work with us to develop a new, content-focused strategy that would help them stand out in a crowded marketplace and reach new audiences.
We worked with Clearview to clearly define their brand story – this helped us unearth their USPs which included the quality of products, high service levels and a ‘no gimmicks’ approach to sales.
We developed a multi-channel digital marketing campaign that centred around a 6 month content plan and maximised distribution across Clearview’s owned channels.
A key feature of the campaign was the creation of a ‘Top 10 double glazing sales techniques and how to avoid them’ guide. We developed a downloadable version of the guide, a print copy for showrooms and two shorter blog pieces which drip-fed the key points.
The campaign utilised organic and paid social media and was further bolstered by email activity.
For channels with specific targeting capabilities, we tailored the campaign towards homeowners within a specific age bracket, within 30-mile radius of a Clearview showroom and with an interest in home improvements.
If you’re looking to increase your brand profile and to drive traffic to your website, ultimately leading to a significant increase in sales, get in touch with our team.
Head of Content