Driving footfall and engaging new audiences
Campbells Caravans is one of the UK’s leading caravan dealers. The long-standing Lancashire family business tasked us with developing a launch campaign for its brand new Blackburn showroom.
Our brief was to create an event that would drive local awareness of the family’s takeover of the Blackburn showroom, adding to its Lostock Hall offering and to help reach new audiences for the brand across East Lancashire.
We devised an event that would resonate with Campbells’ target audience – families and the wider local community. Motionlab enlisted the help of local superbike legend and caravan connoisseur, Carl Fogarty who was selected to officially open the showroom. The event took the form of a family fun day complete with BBQ, oversized outdoor games (and sunshine!) across the May Bank Holiday weekend.
We worked closely with Campbells to decipher what its goals and vision of success were for the launch of its new site. This enabled us to create a targeted campaign focused on driving traffic to the website and footfall to the launch event itself. The budget was carefully split across the channels to ensure maximum ROI.
To maximise Carl’s involvement, Motionlab executed a pre and post event media relations campaign. To reflect the target audience, both demographic and geographical targeting was utilised across PPC and social media – focusing specifically on people with an interest in caravans or caravanning.
Web content, PR and social media all focused on the community aspect of the event. The campaign was further bolstered via email and display marketing.
If you are looking to increase traffic to your website and raise your brand’s profile through a multi-channel digital campaign, get in touch with our team.