All Culture Insight Work

Personalised Media: The Saviour or The Enemy?

February 24, 2011

You can watch the Newsnight debate here, but the part that interested me the most was the debate centred around ‘personalised news’ and how it could create “atomised” sociality were people only read about a narrow range of subjects which interest them. In my opinion, I think personalisation is the future as I myself use twitter […]

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The Google Hendrix Experience

February 22, 2011

As you can see, Google has produced results with both the expected variants of “costume” and “costumes”; however it’s also produced results for the synonym, “outfit”. This would indeed be an impressive jump in Google’s general ability to interpret the users search query more creatively and produce a broader spectrum of results, however it is […]

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Why do I bother blogging?

November 20, 2010

Is a thought that occasionally flickers through my head when I’m trying to come up with an idea for my next blog and also a question I’m sure many businesses ask themselves when trying to define their online marketing strategy. So what’s the answer? Unfortunately there is no single answer as to why you should […]

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Are you local?

October 28, 2010

Google are currently in the process of testing out an updated version of local search, with greater integration of Google Places into the search results. Google Places is essentially a local listing page where companies have the option to upload useful information like their address, logo and mission statement, along with user generated reviews and […]

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‘How Do I Make This AdWords Thing Work For Me?’ Part 1.

October 26, 2010

Through the nature of my job I regularly speak to business owners who run their own AdWords campaign, often ineffectively, which results in the age old question of “How do I make this AdWords thing work for me?” If you are not yet in a position where you can afford to employ the services of […]

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A Question Of Semantics

October 22, 2010

I was recently reminded of my favourite phrase in the lingo of online marketing,”latent semantic analysis”, or LSA. It’s a delightfully pretentious sounding term first coined way back in 1988 as a method of analysing relationships between documents and the words they contain. It is now predominately used by the search engines to interpret the […]

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Some Thoughts On Google Page Preview

October 20, 2010

Recently, as already reported in other industry blogs, Google has started testing a new website preview feature in its SERP’s. Much like the emergence of Google Instant, ‘Page Preview’ is currently being tested sporadically, with only a limited number of Google users seeing it. So how does it work? Simply activate by clicking the magnifying […]

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Google’s Little Blue Arrow and AdWords

October 8, 2010

In the last few weeks,various search professionals have been blogging and tweeting about Google’s ‘little blue arrow’ and speculating as to the effect of it. If you are not already aware of it, the ‘little blue arrow’ is a small arrow (see image below) that starts by pointing out the 1st result within Google SERP’s. […]

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Google’s enhanced snippets give more than we’d bargained for

September 28, 2010

As some of you might have noticed, back in May, Google released what they call “rich snippets” which essentially aims to “highlight structured data embedded in web pages” or, in other words, provide a more detailed meta description within their search results. These rich snippets aimed to provide things like product or service ratings and […]

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Beware the Black Tweet!

September 21, 2010

Today it became apparent that twitter.com has been exposed due a security flaw in its web interface. A currently unknown security flaw with Twitter’s system is allowing hackers to take over tweets and provide links to often ‘spammy’ websites. The security breach takes the form of blacked out tweets which, when hovered over, retweets the […]

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Google’s ACE New Tool For AdWords

September 15, 2010

Google yesterday announced its latest tool for its AdWords Advertising Platform, AdWords Campaign Experiments (ACE), which allows simultaneous split testing within AdWords. Until recently within the AdWords system the only way to carry out a controlled split test was with before and after split testing and then comparing data once your experiment had finished which […]

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Google Latest Brand of Coffee: Google Instant

September 9, 2010

Google’s big announcement yesterday, as predicted by many, was the release of Google Instant, its next evolution following on from Google Caffeine which was released earlier this year. So what is it? Surfers will have by now become used to Google’s ‘predicted search’ function where your search query is predicted as you type. Google Instant […]

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Google roll out Realtime Search

September 2, 2010

Having introduced real-time search in December of last year (where Google essentially added live Google News and Twitter feeds to its results page for what it considered to be hot topics), Google are now in the process of rolling out a fully integrated version to www.google.com/realtime. It also includes Facebook and Myspace feeds. In theory, […]

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Optimising for visitors, if it’s good enough for Google, why not you?

July 29, 2010

You may have noticed over the last couple of months that the colour of the adwords listings in the search results has been changing, varying from the usual pale yellow to a pale purple colour. Changes like these aren’t really anything new, as the yellow itself was a change from a light blue colour in […]

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Major Developments Announced From Google, Yahoo & Bing – Will This Effect SEO?

July 22, 2010

This month has yielded two interesting developments in the search area. Namely Google’s acquisition of Metaweb and more importantly their semantic indexing engine, and the announcement that Yahoo are to begin live testing of Bing results in the Yahoo portal over the next couple of months. Both are interesting in their own right, however there […]

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Internet Users Now Spending Nearly A Day Per Month Online

May 28, 2010

Motionlab in Preston regularly advises all of its clients of the need to have a significant web presence in order to further their business and increase sales. This motto has been reinforced with news that British web users are spending 65% more time online than three years ago. This works out at a mind boggling […]

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Server Security- passing the audits

October 20, 2009

Whilst passing a server through Barclaycard PCI-CSS security audits we came across a possible method of server attack: Any server that supports TRACE and TRACK methods over HTTP is possibly open to a security vulnerability known as an XST attack (Cross Site Tracing). This allows a carefully crafted TRACE request to intercept a users cookie […]

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Everybody needs more Headspace

September 17, 2009

After a long and detailed production process this week saw the release of the 2nd incarnation of myheadspace.org to be produced by Motionlab. Moving with the times and demonstrating a more thorough understanding of the requirements of the existing members of Headspace, the Version 2.0 is an AJAX Driven Social Network with Flash enhancing modules and […]

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What Every Web Design Client Should Know

September 10, 2009

For many clients when they sign a web design/development contract they will have no prior experience in the area of designing and developing websites. There are a few basic concepts that every client should be aware of. Below is a list of the things that every client should know about. Like all things in life […]

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How To Find A Reputable SEO Company

August 27, 2009

Unfortunately the world of SEO is similar to many industries out there and for every reputable firm there will be several others who will offer you a low end service and will simply not deliver the results that they promise. Therefore before you get the pen out and sign up with an SEO agency there […]

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