All Culture Insight Work

Taking the Guesswork out of Marketing

July 9, 2015

We use analysis on every thread of marketing to prove effectiveness and report the cold hard facts. We never rely on guesswork when it comes to monitoring the reaction of the consumer. How many times do you say ‘I think it worked’ or ‘we got loads of sales from that last advert I’m sure’? Well […]

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How to Create an Effective Blog Headline

June 26, 2015

For the past five and a half years blog writing for clients has been one of my duties at Motionlab and very often it isn’t writing the main body of a post that causes me issues. Sometimes it’s kicking-off the piece with an engaging headline that compels a person to click and read on that […]

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The Importance of Using your Company Blog

June 23, 2015

Guilty as charged. A busy start to the year working for our growing number of clients has seen us vastly underuse one of our most powerful inbound marketing tools; the company blog. Several of us on the marketing team recently acquired our Hubspot Academy inbound marketing certification, a course covering various elements of the Inbound […]

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Hello, @Customer, How Can I #Help You Today?

April 16, 2014

When you tell people that you work with social media they immediately picture you spending your day tweeting funny pictures and browsing Facebook, the reality is very different. Running a brand’s social media account is so much different to running a personal one. One major difference is the audience; we’ve reached a stage where customers […]

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Is Social Media Bad for Sports?

March 14, 2014

Social media. It’s something that a great deal of people, not only in the UK, but around the world use on a daily basis. Whether it be Facebook, Twitter, Instagram or any one of the numerous other social networks, people use them. End of. For all of the good that social media does for brands […]

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Will Sochi Sponsors Bow Down to Public Pressure or Leave Their Morals Out in the Cold?

February 6, 2014

The Sochi 2014 Winter Olympic Games are approaching faster than a Russian cold snap. But whilst event organisers make the finishing touches to the 15-day event, the deals to guarantee willing brand partners global exposure have been agreed upon and filed under D for Done (or maybe under C for сделанный). Multi-billion Ruble contracts have […]

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Our Predictions as to What You Can Expect in 2013

January 14, 2013

Scott Winstanley, Head of Digital at Motionlab reveals the company’s marketing predictions for the year ahead… The New Year is looking bright and there are many new marketing opportunities on the horizon. We’ve listed our Top 5 predictions for the next 12 months. Now, we’re not saying our predictions are written in stone but we […]

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Track, Analyse, Amend & Test – Guest blog by Martin Allen

December 18, 2012

When the recession hit, the death tolls rang with every marketing blog and forum across the land announcing the demise of the marketing industry. Not without justification either; history has shown that in times of a struggling economy the marketing budget was usually one of the first budgets to be sacrificed by companies looking to […]

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Facebook Apps – Guest Blog by Mike Smedley

September 18, 2012

“These days, the Internet is in the age of social networking. The top 10 most visited sites in the world include Twitter, YouTube and, of course, Facebook (source – Alexa). The ability for users to easily share photos, videos, create events and tell each other where they are means that the world is much more […]

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Complying with the EU cookie law (e-Privacy Directive)

June 15, 2012

This has been law for the past year and we have been in a 12 month buffer in which the ICO stated they would not enforce the new law, This law is very broad reaching and in our opinion poorly drafted and therefore flawed causing a small rant on the Motionlab blog in May 2011 […]

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Your Customers Are Already Mobile, So Why Aren’t You?

May 24, 2012

By 2013, more people will use mobile phones to access the internet than traditional desktop computers ( source – Gartner ). Users expect their mobile experience to be just as good as their desktop experience. This means your website needs to load equally as fast on a mobile phone as it does on a desktop, […]

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Compelling Content The Key To A Successful Website

June 10, 2011

It goes without saying that it is vitally important that your site is as visually-appealing, functional and as easy to navigate as possible before going live. But take a look around the web and you will find that many websites are built with one key ingredient missing, informative and compelling content! The old adage goes […]

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Google Ad’s Now Showing Domain in Headline

May 24, 2011

At the moment, it appears that this feature is only showing up when users are signed in, with no way to control it in the AdWords interface. Personally, I’m not sure if this would benefit CTR as it goes against Google’s recent efforts to make adverts blend with organic results. Conversely, it helps promote the […]

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Google Page Preview Now Displaying Flash

April 11, 2011

Although few sites these days are created in their entirety in flash, many use flash banner, which I previously argued could be an advantage for (in terms of organic CTR) sites not using flash as they would be presented better in Google Page Preview. With flash now appearing to work in Google’s page preview, it will be […]

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Choosing a SEO Keyword Tracker – SEOmoz vs. Raven vs. WebCEO

March 15, 2011

With this in mind, I set about doing a simple test for one of our clients campaigns. I compared three different keyword trackers fromSEOmoz, Raven & WebCEO, to find out which tool was the most accurate for a single set of keywords against my own manually checked results. I decided not to go down the route of testing […]

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Monitor Apache and MySQL and restart automatically with PHP CLI cron script

March 10, 2011

We found ourselves recently wanting to better monitor our dedicated Linux servers, specifically Apache and MySQL. There are many paid-for services out there, but with these services being hosted elsewhere they cannot attempt an automatic restart of the affected services. To solve this we have quickly rattled out a PHP script designed to be run […]

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