PDC Darts Match experienced its best ever month in January in terms of download figures and is riding higher than ever in the iOS and Android charts.
Darts fans across the world cannot get enough of our cross-platform mobile darts game PDC Darts Match after it attracted a record 250,000 downloads in January and saw social engagement reach an all-time high.
This download figure is double the amount of installs the game achieved in December (still a very healthy 115,000 downloads) and helped the app shoot up the Google Play and App Store charts.
At one point, PDC Darts Match ranked inside of the Top 30 for all Android games and it has broken into the Top 20 for Sports Games on both operating systems, reaching the Top 3 on Android and even outperforming the likes of FIFA Football.
How did we do it?
A huge promotional push by our online marketing team during and after the recent PDC World Darts Championship, the PDC’s showpiece tournament, played a major part in bringing attention of the game to more of the darting masses.
They fully harnessed the social channels for the app (Facebook and Instagram) and did so using a 30-second trailer for the game, targeting the app install ad at relevant audience groups (sports and darts enthusiasts) to capture downloads. The messaging for the advert communicated that PDC Darts Match is the only official darts game of the Professional Darts Corporation, and features the top players and venues in the sport.
This strategy led to almost two million impressions in January, record revenue and has resulted in more people playing the app than ever before.
Four million live games were played last month, with 940,000 live games taking place in the app’s newest playing environment, Alexandra Palace, venue of the PDC World Darts Championship, while the tournament was running.
Needless to say, the PDC have been delighted with how effectively we have maximised the game’s reach.
The latest big PDC event started last week, the Unibet Premier League. To capitalise on worldwide interest in this event over the next four months amongst hard-core fans and casuals, our online marketers will be continuing to use appropriate methods of social advertising as a tactic for attracting downloads.
If you fancy taking on the world’s best players like Michael van Gerwen, Peter Wright and Rob Cross, download the game from the official PDC Darts Match website – www.dartsmatch.co.uk
Copywriter
