Two years’ worth of hard work and planning comes to fruition from 16th-18th April for Motionlab as the Fabricator and Installer Trade (FIT) Show prepares to open its doors for the very first time. Motionlab has been responsible for entire creative and marketing for the show; a brand new event dedicated to the glass and […]
Two years’ worth of hard work and planning comes to fruition from 16th-18th April for Motionlab as the Fabricator and Installer Trade (FIT) Show prepares to open its doors for the very first time.
Motionlab has been responsible for entire creative and marketing for the show; a brand new event dedicated to the glass and glazing industry, the first for more than five years, and the brainchild of co-organisers Matthew Glover and Paul Godwin.
Motionlab has taken care of: website requirements, budgets, brand guidelines, sales literature, social media, advertising, visitor and exhibitor communications, site signage, competitions; the list goes on and on…
Any initial fears that there is no longer a place or appetite for an event of this kind due to the decline in popularity of previous national-based events were very quickly dispelled prior to its initial press launch back in February of last year.
Promoted utilising a campaign strategy christened ‘everyone’s going’, 40% of exhibition space had already been occupied at the International Centre Telford (ICT); the country’s 6th largest conference centre, before the press launch even got underway.
Since then, the event has been unanimously supported by the majority of the UK’s fabricators and installers and the trade press who have dedicated an unprecedented number of column inches to the show.
More than 170 exhibitors have committed to The FIT Show, covering every aspect of glass and glazing, to ensure that the ICT will be filled to capacity throughout the three days.
But no trade show can be a success without a consistent stream of relevant visitors.
A series of adverts, produced by Motionlab, featuring some of the UK’s finest fabricators and installers proclaiming ‘I’m going’ have ran on The FIT Show website and within many of the industry’s best-loved publications for the past few months.
Social media has also been continuously utilised by Motionlab’s online marketing team to aid visitor recruitment with Twitter followers alone topping 1180.
This all-encompassing approach has had the desired effect with more than 6,500 people pre-registering their attendance ahead of the show, far more than would normally be expected at most well-established trade events.
Such is the outpouring of enthusiasm and support expressed pre-event that it has already been announced that The FIT Show will take place again in 2014, with Motionlab retained as creative and marketing partners.