Writing content for mobile is a whole different kettle of fish to writing content for your desktop site
There has been a seismic shift over the past 4-5 years in how people access online content due to the rising popularity of mobile devices. According to an article in The Independent, it is currently estimated that there are around 7.2 billion active mobile devices globally, even surpassing the global population which reputedly stands at 7.19 billion.
Within the past two years, we’ve seen mobile usage exceed PC Internet use and overtake laptops as people’s preferred method of surfing the web. And mobile browsing is only expected to increase further.
Businesses have had to adjust and respond (or at least they should) to this dramatic rise in smartphone and tablet usage by investing in mobile optimisation to ensure that they have a web platform that offers mobile users an enhanced online experience on any screen.
Doing so can have a positive impact on online sales and enquiries, give companies a distinct competitive edge over those within their industry who have yet to follow suit, and reduce the chances of user abandonment.
However, that will very often only be the case if the content throughout their site has similarly been made mobile-proof to make it easily readable, so that users can consume and understand it as successfully as they would on a desktop.
Here are 5 ways of making your content mobile-friendly:
You have a matter of seconds to try and convert visitors into customers, so get your point and key info across quickly and concisely. Lose a user’s attention and you will likely lose their potential custom too, possibly forever. Drop any words you don’t need to minimise your word count as much as you can, this will prevent a user from having to endlessly scroll, yet maximise the amount of useful information you provide.
The headlines you use should be short and snappy whilst still giving users a clear indication of what they’re about to read. They should entice them to read on. To aid your SEO efforts it also helps to include any keywords in the titles you choose.
It would be naïve to think that a user will read every word on the page, they rarely will. We tend to scan pages, so split content up into digestible chunks using bullet points and sub-headings and highlight any pertinent points in bold.
Eye-tracking studies have shown that our eyes are naturally drawn towards images. When chosen well they can be as powerful and persuasive as the messages you’re trying to convey. It is essential though that any imagery displayed is wholly appropriate to the subject matter, if it isn’t then it shouldn’t be used, and don’t go overboard with them.
Take out your own mobile device and check to see whether what you have written satisfies the above goals before pushing it live. Does it communicate your objectives? Is it easily readable, not only on your device, but others too? The testing process should then continue once the content has been published so that you can assess its user effectiveness.
If you’ve yet to have your site optimised for mobile or need assistance with writing quality mobile content then get in touch.