5 Tips to Write Social Posts with Personality

Unless you’re targeting your social media strategy at a bunch of robots you’ll more than likely want to inject some of that award-winning personality you bragged about in your Tinder bio. If, on the other hand, you are actually targeting robots then disregard this post, Skynet has finally taken over and we’re all doomed anyway. With that in mind, here’s 5 easy tips on how to add some charisma to your social posts:

1 – Talk Naturally

When writing anything it’s always tempting to use big, clever words and superlative laden sentences. The aim should be to post in a natural, conversational tone in-keeping with the audience you’re trying to reach. We’re not suggesting you ditch the grammar in favour popular acronyms, abbreviations, LOLs and such like, but do keep your audience in mind and avoid fluff.

2 – Use Humour

“Humour is the weapon of unarmed people” – Not only can humour be an empowering tool, it can also effectively disarm. There’s a reason the internet is littered with videos of cats doing hilarious things, there’s also a reason that Sandra’s Facebook post about her new Paleo diet only got one ‘like’, because Sandra is boring. People use social media to escape reality and be entertained, make them laugh and the battle’s already half won.

4 – Avoid ‘Click Bait’

You might be familiar with posts on Facebook and Twitter luring you to click on a link with an often misleading title. Whilst signposting your articles is a social media mainstay it’s important not to oversell or sensationalise the content. People won’t be impressed if they click a link entitled ‘Katy Perry’s holiday pictures look amazing, see them here!’ only to find snaps of Kate Perry, the office intern on her weekend trip to Skegness. This may generate an influx in short-term clicks, which might seem beneficial, especially if your website relies on ad revenue. However, it will mostly annoy your audience and guarantee that they’ll think twice about clicking on one of your links again.

5 – Follow Up

The job isn’t finished at the click of a post/ tweet/ pin/ update button. If you’ve done it right, your post should spark some interaction in the comments or replies. Be sure to monitor this and chip in where appropriate. Social media shouldn’t be a soapbox, it should be a tool for conversation with your audience.

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