CREATIVITY VS BIG DATA Our heart is and always will be firmly rooted in a basic desire for amazingly beautiful, relevant and engaging creativity. We live in a brand led society where people choose objects based on their look and ‘touchability’ so to dismiss creativity would be fundamentally wrong, for us and for our clients. […]
CREATIVITY VS BIG DATA
Our heart is and always will be firmly rooted in a basic desire for amazingly beautiful, relevant and engaging creativity. We live in a brand led society where people choose objects based on their look and ‘touchability’ so to dismiss creativity would be fundamentally wrong, for us and for our clients.
The marketing world is talking at every opportunity about big data. The reality of the day to day life of us; as consumers using devices to access advertising and content. Whilst in the background teams of analysts are watching every swipe and click, reporting back to the front line and in real time manipulating the user experience to suit the individuals requirements.
Big data combined with creativity is a very powerful tool. Delivering succinct and personalised experiences to consumers whilst in the emotional state of purchasing or shortlisting.
Reacting in real time to interactions or trends ensures marketing spend is tuned to deliver maximum return. Monitoring, reporting and shifting to deliver relevant and timely content for the viewer.
However, in order for Big Data to work it must be wrapped in an engaging, brand led, relevant skin that entices the viewer to interact and proceed further.
Creativity is and always will be at the forefront of our marketing strategy.
Brands are built by people and conversations, word of mouth marketing is as powerful today as it always has been.
We build the boundaries and theme of the conversation and distribute this across all channels in a cohesive and consistent manner to ensure the same messages are seen across the line at every touchpoint to every person. Empowering consumers to pass on the correct brand messages to their network of friends, family and followers.
If a brands message is distributed effectively across every channel to every viewer at the same time on every device you have the start of a very rapid distribution of your business and product.
THE FUTURE’S EXCITING
Tomorrow is a blessing, by staying put in today is a boring and unadventurous place. Like a revolving door, it never really opens and never really closes, it performs an adequate function all day, every day. Until it sticks.
By investing in tomorrows new and adventurous potential we always stay ahead of the game, observing and evaluating the new kids on the block and the latest trends, technologies and insights. We strive to learn, to better ourselves and to empower ourselves. If it exists, we already know about it.
Just as every leading sports brand strives to launch the latest technological advances in their product to shift buyers to their brand, we believe that by being at the forefront of marketing innovation gives our clients the same competitive advantage when communicating with, retaining and acquiring customers.