Why do I bother blogging?

Is a thought that occasionally flickers through my head when I'm trying to come up with an idea for my next blog and also a question I'm sure many businesses ask themselves when trying to define their online marketing strategy.

So what's the answer?

Unfortunately there is no single answer as to why you should blog, but there are a huge number of other reasons as to why you should start or continuing blogging, some of which I've written about below:

• "Content is King" is a phrase often talked about. Google thrives on relevant and well written content, so the more you add to your site the better.

• "Timing is everything" and it's true. By producing a regular blog, it gives Google more reasons to come back and visit your site, which for those who don't know, is definitely a good thing.

• "You're the expert". A blog gives you an opportunity to show your customer (current or potential) that you're an expert in your industry.

These examples are just a small snapshot of why you should blog on a regular basis. If you are still struggling to find inspiration for your next blog post, try employing an agency like Motionlab to write it for you alongside a cleverly thought-out SEO campaign.