Friday, August 5th, 2011
Joanne Wakefield has become our latest Online Marketing Executive just a month after graduating from Northumbria University with a very impressive First Class Honours in Advertising Management.
Throughout one of the four years she spent at University, Joanne worked on placement at an advertising agency in Manchester as an Account Executive where she worked on numerous client accounts.
During this time, she gained significant experience in email marketing, social media campaigns, CMS sites and copywriting. She also played her part in organising photo shoots, brochures and leaflets.
Joanne will have regular involvement in the SEO, PPC and social media accounts of our clients and will also be supplying support to our in-house copywriter.
Tags: Email Marketing, PPC, SEO
Posted in Copywriting, Email Marketing, Motionlab Marketing, PPC Management, SEO, Social Media, The Team, Work For Us | No Comments »
Friday, July 22nd, 2011
Glazing industry website experts Motionlab have put the finishing touches to a brand new website for conservatory company Prestige Windows & Conservatories of South East London and Kent.
Motionlab were put in charge of the re-styling as Prestige have recently become the latest addition to Conservatory Outlet’s dealer network and Conservatory Outlet are a long-standing client of the award-winning digital agency.
Prestige Windows & Conservatories were also aware of the increased number of online traffic, leads and sales received from Conservatory Outlet’s other 15 network members following recent redesigns of their websites by Motionlab’s highly experienced web designers.
The vast majority of UK homeowners nowadays prefer to start their search for home improvements online, rather than having to visit a showroom first. Motionlab have built a site that aims to attract and sustain the attention of visitors so that they will be encouraged enough to pursue their interest further at Prestige’s spacious Kent showroom, over the phone or via an online quote.
Using the tried and tested template that has proved so successful for fellow network members, the team at Motionlab have sought to give Prestige a better online platform for promoting each of their conservatory, window and door designs.
Every product is given its own dedicated section so that visitors can better acquaint themselves with the long-term benefits of having a Prestige product installed at their home and can easily locate their preferred item within seconds.
Fresh and SEO-friendly content has also been added to the site to help the new Prestige Windows & Conservatories website climb up the search engine rankings organically.
You can visit the new Prestige Windows & Conservatories site at www.prestigeconservatories.com.
Tags: SEO, Web Designers
Posted in Client Stories, Motionlab Marketing, New Clients, SEO, The Team, Web Design | No Comments »
Monday, July 4th, 2011
Increasing numbers of people now purchase all their photography solutions online. However, finding the right make and model for your specific requirements via the internet can be difficult.
The new Wilkinson Cameras website www.wilkinson.co.uk designed by Motionlab seeks to make the online buying process simpler than ever before for customers.
Wilkinson Cameras are one of the North West’s leading stockists of compact cameras, camcorders and other photography-related products and felt that their current website didn’t exhibit their full product range as successfully as their nine superstores.
Following months of hard work and a tremendous amount of dedication shown by our web design team, the new site now beautifully complements their stores as all their products are given their own individual page. Online users can also get a better feel for their chosen product as they can focus on images from numerous angles, giving them more confidence when they buy online.
We all tend to have our favourite brands and the same theory applies when buying a camera. This has been taken on board with the introduction of a ‘brand’ page so that customers can locate their preferred brand within seconds.
Any customers needing online assistance can call upon the ‘live help’ option which will put them in direct contact with a member of Wilkinson Cameras highly qualified team of photography experts who are on hand to help with the decision-making process.
Wilkinson Cameras are renowned for offering customers deals on brands that they wouldn’t be able to find elsewhere. The ‘weekly offers’ page will give them the opportunity to promote such discounts on a regular basis.
The SEO team have applied the finishing touches to the site by ensuring that content throughout is as search engine friendly as possible.
Tags: SEO, Web Design
Posted in Client Stories, E-Commerce, Motionlab Marketing, Photography, SEO, The Team, Web Design | No Comments »
Monday, June 6th, 2011
Following the enormous early success of their brand new website www.hazlemerewindows.co.uk, Hazlemere Windows Company commissioned Motionlab to create a dedicated replacement door website.
The Buckinghamshire-based company have recently joined Conservatory Outlet’s growing network of dealers and after seeing the fantastic web work we did for their main site and several other dealers within the group, they decided that they wanted another site just as hi-tech.
The same amount of hard work and dedication has been put into developing and creating the site www.thedoorplace.com to help Hazlemere increase their online presence and push their growing range of high quality doors. Our web designers, developers and SEO team have all played their part in ensuring that the new site is as visually dazzling, functional and search engine friendly as possible.
The new site showcases Hazlemere’s full range of UPVC doors, composite doors and aluminium doors and gives them a platform upon which they can promote those products that they currently have displayed at their High Wycombe showroom online.
Each and every door has been given its own devoted page and has high detailed imagery included so that online visitors can get a feel as to which designs will best suit their home. All content has also been re-written to help give users a better understanding of each potential offering.
Significant prominence has been given to the sections relating to quotes, appointments and brochures throughout the site so that customers can get what they want, when they want without even having to pick up the phone.
We believe that the new site will further encourage leads and sales and help Hazlemere build on their 25 years’ worth of experience within the home improvement industry.
Tags: SEO, Web Designers
Posted in Client Stories, Motionlab Marketing, New Clients, SEO, The Team, Web Design | No Comments »
Thursday, May 19th, 2011
The new site has been designed to further promote MSL’s extensive mix of contemporary office furniture solutions. Created using the latest web technologies, the site showcases MSL’s innovative product range with a clean and neutral style.
London-based MSL Interiors source exceptional reception desk, seating and table designs from a selection of leading European manufacturers and each item within their eclectic collection has been given due prominence on the site thanks to the hard work of our talented team of designers.
MSL, whose past clients include the BBC, ITV and HSBC, commissioned us to redesign their existing site and rebrand their email marketing. We have ensured that the site replicates the unique experience people can expect when they visit MSL’s expansive London showroom.
The site www.msl-interiors.co.uk has been built with integrated social media and we will also now be managing MSL’s SEO and PPC accounts in a push to give the new website increased exposure on all the major search engines.
Mike Laking, Managing Director of MSL Interiors added: “Your business website is the global window to the world and as such investing in a new website, deciding on who should build it and subsequently look after it, is always an anxious and apprehensive process. From our first meeting with Motionlab, we felt confident that they possessed the creative flair and technical competence to deliver just what was needed!
We haven’t been disappointed and we really are exceptionally pleased with the new website and more importantly, so are our customers and prospective customers alike. Although we are in the early stages of SEO, the Motionlab team has this well in hand and I confidently look forward to being overwhelmed with orders and enquiries!”
Tags: PPC, SEO
Posted in Client Stories, New Clients, PPC Management, SEO, The Team, Web Design | No Comments »
Friday, April 1st, 2011
The months of January and February have seen many companies involved in the home improvement sector reporting lower than expected lead volumes in comparison to the same period in 2010. This is far from the case when it comes to the client base of Motionlab Marketing, one of the North’s leading digital agencies.
The Conservatory Outlet dealership experienced an unprecedented 179% increase in the number of leads it received regards conservatories, windows and doors during the months of January and February in 2011 compared to the beginning of last year. One network member even managed to attract an incredible 344% rise in leads received.
These exceptional figures have been achieved following the recent re-design of many of the network’s websites by Motionlab’s web design team.
Motionlab’s SEO and PPC departments have also had their part to play by helping increase visitor numbers to each individual website and the main Conservatory Outlet website currently ranks at number one for the terms ‘conservatory’ and ‘conservatories’ in the major search engines.
But the success stories don’t end there. Kitchen and bedroom specialists Betta Living have also benefitted from an 18% increase in online enquiries and soundproofing experts Acoustic Supplies have had a mammoth growth in leads of 126% in contrast to the first two months of 2010. Both companies’ successes have also coincided with recent restyling’s of their websites by Motionlab.
If your company is similarly looking to improve upon current leads and sales figures in a struggling market, please call Motionlab on 01772 865050.
Tags: PPC, SEO, Web Design
Posted in Client Stories, Marketing, Motionlab Marketing, PPC Management, SEO, The Team, Web Design | No Comments »
Wednesday, March 30th, 2011
Following the phenomenal success of the re-launch of Conservatory Outlet’s main website last year, the company has once again turned to Motionlab for help.
The UK’s number one home improvement specialists asked the North West’s leading digital agency if we could create a separate site solely dedicated to their comprehensive window and door range. The intention being that the new domain www.doubleglazingoutlet.co.uk will help them capture a bigger proportion of online leads and sales for windows and doors.
Our web designers have ensured that branding remains consistent with the company’s other websites when taking the emphasis away from conservatories and orangeries. Products such as energy rated windows and composite doors are now given more prominence.
Conservatory Outlet is also particularly keen to push triple glazing on the new website as they look to raise awareness of its availability amongst homeowners. With this in mind, we have created a page devoted to this most energy efficient of products.
Thanks to the excellent work of our SEO team, if you currently do a Google search for the words ‘conservatory’ and ‘conservatories’ you will find that Conservatory Outlet’s main site ranks number one in the natural listings for both words.
To help capitalise on this, efforts will now be made by our SEO experts on making doubleglazingoutlet.co.uk equally as visible when homeowners search online for replacement windows and doors.
If you have a particular product or service that deserves increased attention, give Motionlab a call on 01772 865050.
Tags: Branding, SEO, Web Designers
Posted in Client Stories, Graphic Design, Motionlab Marketing, SEO, The Team, Web Design | No Comments »
Friday, March 11th, 2011
Motionlab relishes the challenge of taking on big projects with big responsibilities. They don’t come much bigger than producing an all-encompassing new website for the primary representative organisation for companies involved in the glazing industry, the GGF.
The Glass and Glazing Federation (GGF) commissioned Motionlab to create the new site after being alerted to our previous great work for a variety of different UK glazing companies.
Our SEO, technical, web design and copywriting teams have all had their part to play in ensuring that the new site is as accessible and informative as possible for all homeowners, existing and potential GGF members and commercial specifiers.
Homeowners visiting the site will be made aware of just how important it is to only use GGF-approved installers when in the market for home improvement products as the site now contains the very best industry-related content. Locating an accredited member is also easier than ever before thanks to the wizardry of our ever clever designers.
We have also created a dedicated ‘Publications’ page where the GGF can upload all technical guides and codes of practice. Each publication can then in turn be downloaded by all members and commercial specifiers to be used and referred to when they are undertaking assignments at homes or within construction.
The GGF is widely considered to be a leading authority within the glass and glazing industry. The ‘News’ and ‘Events’ pages will enable the federation to regularly keep visitors up to date with everything going on within the every-changing world of glass.
The site has only been live for around 48 hours but we are delighted to report that it is already receiving plaudits across the board from those involved in the industry. It is good to know that all our hard work has paid off for yet another one of our high-profile clients.
You can visit the new site at: www.ggf.co.uk
Tags: GGF, SEO, Web Design
Posted in Client Stories, Graphic Design, Motionlab Marketing, SEO, The Team, Web Design, Work For Us | No Comments »
Friday, March 4th, 2011
Curing the problem of noise in the home is a complicated and difficult issue to resolve, hence why soundproofing specialists Acoustic Supplies asked us to create them a new consumer-focussed website.
Working alongside the existing Acoustic Supplies site, also created by Motionlab, which is predominantly aimed at those in the trade: http://www.soundproofyourhome.com/ will provide consumers with the very best soundproofing advice and solutions for their home.
Soundproofyourhome is the number one resource for everything soundproof-related, offering guidance to those who are looking for products to reduce the amount of noise emanating from floors, walls, ceilings, doors and even the perimeter of homes.
Our expert techies have even managed to embed videos onto the site as products produced and supplied by Acoustic Supplies have appeared on the high-profile home improvement TV show DIY SOS. This also gives the company, who are the UK’s largest manufacturer and distributor of soundproofing products, further opportunities to upload any video tutorials to the site.
The blog area of the site will be monitored by our SEO team and continually updated with all the very latest soundproofing news and advice to help educate the online user on this most complex of subjects.
Literally no stone has been left unturned when it came to producing this terrific new site.
Tags: Motionlab, SEO, Soundproofyourhome
Posted in Client Stories, Marketing, Motionlab Marketing, SEO, The Team, Web Design | No Comments »
Wednesday, March 2nd, 2011
A few weeks ago we informed you that since Motionlab redesigned Conservatory Outlet’s and 5 Star Window & Conservatories websites; they had experienced an unprecedented increase in online traffic, leads and sales.
West Yorkshire Windows, a current member of Conservatory Outlet’s growing network of installers, decided to capitalise on this success by asking our web design, technical and SEO teams to give their website a similar overhaul so as to replicate these fantastic feats.
Using a template not too dissimilar to that which has proved to be such a triumph for Conservatory Outlet and 5 Star, the new West Yorkshire Windows website is more user-friendly and functional than ever before.
All online users who are in the market for a new conservatory or set of windows can navigate their way around the site with complete ease. The detailed imagery used throughout the site gives customers the chance to gauge which designs they feel will most suit their property without even having to make the effort to travel to one of the company’s stylish showrooms.
We firmly believe that the new website will enable West Yorkshire Windows to establish itself as the number one home improvement specialist in the West and South Yorkshire regions.
Why not see the new website for yourself at http://www.westyorkshirewindows.co.uk/
Tags: SEO, Web Design, West Yorkshire Windows
Posted in Branding, Client Stories, Graphic Design, Marketing, Motionlab Marketing, SEO, The Team, Web Design | No Comments »
