Conservatory Outlet, a manufacturer of uPVC conservatories, windows and doors has posted impressive sales figures for the first six months of 2009, compared to the same period of 2008.
The company has increased turnover by 15.4% despite the housing market collapse and saturation in the UK PVC-u window and conservatory industry. As many double glazing companies have struggled over the last 18 months with falling demand, Conservatory Outlet has steadily seen demand grow from its dealer base.
“Conservatory Outlet is not a normal trade window supplier.” explains Matthew at Conservatory Outlet. “We put a lot of effort into helping our dealers generate leads and sales, rather than going out to find new dealers. All of our growth has been achieved through our Conservatory Outlet dealers growing.”
Conservatory Outlet provides each dealer with their own quality website, and organise driving traffic to the website with a combination of SEO and PPC campaigns -created and managed by Motionlab’s expert Online Marketing department. Motionlab also keep each dealer website updated with new product updates, news items and topics of interest.
The company has also invested heavily in two major product developments. Firstly, Conservatory Outlet has been one of the pioneering companies, developing the new Energy Rated Windows alongside the BFRC. The dealers are now selling a high percentage of their double glazing windows as A Rated – the very best energy efficient window available.
Secondly, they have developed a cost effective version of an ‘orangery’. Most consumers expect orangeries to be expensive additions to a home, but Conservatory Outlet uPVC orangeries are very affordable in comparison with traditional orangeries, or brick built extensions and sunrooms.
Matthew explains, “We’re selling a lot of orangeries this year, with people preferring the look of the brick pillars and internal lighting pelmet. Basically, they look more like a proper room to the house, than a tradition uPVC conservatory”.
Of course, Conservatory Outlet still offer the full range of other uPVC conservatories, such as Lean-tos, Victorian and Edwardian conservatories, but the company sees a definite switch to more contemporary designs.
Conservatory Outlet have 12 showrooms now in the UK, with outlets in York, Harrogate, Mirfield, Wakefield, Leeds, Kendal, Leyland, Holmes Chapel, Oswestry, Newtown, Pontypool and Raglan. From these showrooms they cover Yorkshire, Lancashire, Cumbria, Cheshire, Shropshire and most of Wales.
The company is confident that the strong results will continue with similar growth in the second half of 2009 through existing outlets, and then a plan to add more dealerships in 2010.
