Friday, August 5th, 2011
Joanne Wakefield has become our latest Online Marketing Executive just a month after graduating from Northumbria University with a very impressive First Class Honours in Advertising Management.
Throughout one of the four years she spent at University, Joanne worked on placement at an advertising agency in Manchester as an Account Executive where she worked on numerous client accounts.
During this time, she gained significant experience in email marketing, social media campaigns, CMS sites and copywriting. She also played her part in organising photo shoots, brochures and leaflets.
Joanne will have regular involvement in the SEO, PPC and social media accounts of our clients and will also be supplying support to our in-house copywriter.
Tags: Email Marketing, PPC, SEO
Posted in Copywriting, Email Marketing, Motionlab Marketing, PPC Management, SEO, Social Media, The Team, Work For Us | No Comments »
Thursday, May 19th, 2011
The new site has been designed to further promote MSL’s extensive mix of contemporary office furniture solutions. Created using the latest web technologies, the site showcases MSL’s innovative product range with a clean and neutral style.
London-based MSL Interiors source exceptional reception desk, seating and table designs from a selection of leading European manufacturers and each item within their eclectic collection has been given due prominence on the site thanks to the hard work of our talented team of designers.
MSL, whose past clients include the BBC, ITV and HSBC, commissioned us to redesign their existing site and rebrand their email marketing. We have ensured that the site replicates the unique experience people can expect when they visit MSL’s expansive London showroom.
The site www.msl-interiors.co.uk has been built with integrated social media and we will also now be managing MSL’s SEO and PPC accounts in a push to give the new website increased exposure on all the major search engines.
Mike Laking, Managing Director of MSL Interiors added: “Your business website is the global window to the world and as such investing in a new website, deciding on who should build it and subsequently look after it, is always an anxious and apprehensive process. From our first meeting with Motionlab, we felt confident that they possessed the creative flair and technical competence to deliver just what was needed!
We haven’t been disappointed and we really are exceptionally pleased with the new website and more importantly, so are our customers and prospective customers alike. Although we are in the early stages of SEO, the Motionlab team has this well in hand and I confidently look forward to being overwhelmed with orders and enquiries!”
Tags: PPC, SEO
Posted in Client Stories, New Clients, PPC Management, SEO, The Team, Web Design | No Comments »
Friday, April 1st, 2011
The months of January and February have seen many companies involved in the home improvement sector reporting lower than expected lead volumes in comparison to the same period in 2010. This is far from the case when it comes to the client base of Motionlab Marketing, one of the North’s leading digital agencies.
The Conservatory Outlet dealership experienced an unprecedented 179% increase in the number of leads it received regards conservatories, windows and doors during the months of January and February in 2011 compared to the beginning of last year. One network member even managed to attract an incredible 344% rise in leads received.
These exceptional figures have been achieved following the recent re-design of many of the network’s websites by Motionlab’s web design team.
Motionlab’s SEO and PPC departments have also had their part to play by helping increase visitor numbers to each individual website and the main Conservatory Outlet website currently ranks at number one for the terms ‘conservatory’ and ‘conservatories’ in the major search engines.
But the success stories don’t end there. Kitchen and bedroom specialists Betta Living have also benefitted from an 18% increase in online enquiries and soundproofing experts Acoustic Supplies have had a mammoth growth in leads of 126% in contrast to the first two months of 2010. Both companies’ successes have also coincided with recent restyling’s of their websites by Motionlab.
If your company is similarly looking to improve upon current leads and sales figures in a struggling market, please call Motionlab on 01772 865050.
Tags: PPC, SEO, Web Design
Posted in Client Stories, Marketing, Motionlab Marketing, PPC Management, SEO, The Team, Web Design | No Comments »
Thursday, October 28th, 2010
Google are currently in the process of testing out an updated version of local search, with greater integration of Google Places into the search results. Google Places is essentially a local listing page where companies have the option to upload useful information like their address, logo and mission statement, along with user generated reviews and related listings. This did not come as a huge surprise, as Google have been quite evangelical about their efforts to improve local search. However, you do have to question if they’ve hit the nail on the head this time.
Below is the current view, where as you can see the local results map and Google Places pages appear above the normal search results.
However, in the new layout the map appears above the sponsored listings with the Google Place listing appearing in the main search results beneath the organic result.
Now we believe this is only a trial at the moment, as it only appears occasionally, and we can most likely expect a number of variations along this theme as time progresses. I personally very much doubt this would be the finished article as the map has a fixed position relative to the screen that blocks out the sponsored listings on the right when you scroll down (see below). However, our PPC team think it’s more likely to push up the cost of adverting in the purple listing box at the top of the page.
If it does become standard, then I would imagine the main SEO implication would be to ensure you have an up to date Google Places listing, if only to take advantage of the prominence your search result gains through the addition of a red bubble and company logo.
It will be very interesting to see if this sticks over the following weeks and months, and I for one will be keeping a close eye out for further enhancements.
Tags: Google, PPC, Search Engine Optimisation, SEO
Posted in Google, PPC Management, SEO | No Comments »
Tuesday, July 20th, 2010
Motionlab has unveiled the brand new website for Bolton-based soundproofing specialists JCW Acoustic Supplies. After successfully managing their SEO and PPC accounts over the past few months, they decided that their website could also do with a revamp to help improve their sales, leads and enquiries.
The new website has been created to be more customer friendly, making it easier for the online consumer to contact JCW with any soundproofing queries they may have. Navigation has also been simplified by our website design team so that customers can swiftly locate the appropriate soundproofing product they require for their residential, industrial or commercial environment.
To help further boost their rankings in the major search engines, the content used on the site has been put together specifically with SEO in mind so that the new site can immediately benefit from enhanced online visibility.
If you are suffering from noisy neighbours and need advice on the best soundproofing solutions available, pay a visit to the brand new site at http://www.acoustic-supplies.com/.
Tags: PPC, SEO, Website Design
Posted in Motionlab Marketing, PPC Management, SEO, Web Design | No Comments »
Friday, July 9th, 2010
Motionlab will now be looking after all search engine optimisation and pay per click requirements for a brand new client, Preston based Wilkinson Cameras. Our SEO and PPC teams will be working hard to ensure that the market leading camera and optical specialist benefits from an enhanced presence on all the major search engines, complementing the many stores they have located throughout the North West.
Wilkinson Cameras supply products from all the leading brands in the world of photography including Canon, Panasonic and Sony. Motionlab hopes that this is the beginning of a very successful partnership.
Tags: PPC, Search Engine Optimisation, SEO
Posted in Motionlab Marketing, PPC Management, SEO | No Comments »
Tuesday, April 13th, 2010
No Agencies Please
We are looking for an Online Marketing Executive to join our expanding PPC and SEO team.
Salary Negotiable (dependent on experience)
Are you a dedicated, enthusiastic and motivated online marketer? Do you have experience in managing PPC and SEO projects, strong analytical skills and a great attention to detail? If so, this could be the role for you. Your main focus will be PPC and SEO, but you will also gain exposure to Digital PR and Social Media.
As an Online Marketing Executive you will be tasked with working with the marketing team to help take our client’s business to the next level.
Your role will focus on managing online marketing for a number of clients across a diverse range of industries.
Your duties will include:
- managing PPC and SEO activity (utilising your understanding of how PPC and SEO work with the marketing mix)
- managing and analysing marketing campaigns, including PPC advertising
- monitoring and reporting on ROI from websites and other digital marketing activities
- researching search patterns and actioning changes to advertising
- working with designers/developers to create new sites and improve user experience
- optimising existing sites to improve SEO
To be considered for this position, you must have some experience of managing PPC campaigns, proven SEO knowledge and an excellent understanding of Google AdWords.
If you think you are up for the challenge of working for one of the North West leading digital agencies and have the experience required send your C.V. and contact details to theteam@motionlab.co.uk.
Tags: digital marketing agency, jobs, Online Marketing, PPC, recruitment, SEO
Posted in PPC Management, SEO, The Team | No Comments »
Thursday, February 25th, 2010
When you’re talking conservatories and double glazing windows & doors, it’s all about the fit. The same goes with online advertising agencies. So when it came to creating and marketing a new website Housemaster Home Improvements based in Hertfordshire – Motionlab were the natural choice. Motionlab may not know a lot about building a stunning conservatory or installing the very latest double glazing windows and doors, but they know how to build a successful lead generating website for a host of home improvement companies.
Housemaster Home Improvements who recently joined the Conservatory Outlet dealership needed a better way to generate online sales leads. They required a friendlier, more informative website that introduced their quality range of products and services throughout Hertfordshire and Bedfordshire.
Visit Housemasters Home Improvements new website at: www.housemasterhome.com
Motionlab created a new site that was much more in tune with the way customers search for conservatory installation companies or double glazing companies. Motionlab designed and built the new Housemaster Home Improvements website using the latest Conservatory Outlet website template, created to ensure customers can easily navigate to the product range they were interested in. We also introduced better ways for the customer to contact Housemaster Home Improvements, either online or showroom via their freephone number.
Once we were happy with the design and functionality of the new website, it was the passed to our SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) experts and to do their stuff. A cleverly planned and executed Pay-Per-Click campaign has been created to add to the site visibility and visitor traffic.
Looking for a new lead generating website?
Need to increase sales to your business?
You need to contact Motionlab Marketing today on 01772 865050
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Posted in Branding, Google Adwords, Marketing, Motionlab Marketing, New Clients, PPC Management, SEO, Web Design | No Comments »
Thursday, February 18th, 2010
Glass giant SolaGlas who are part of the Saint Gobain group have chosen Motionlab to design and develop the online work for their two new glass brands ‘EcoClear’ and ClimaControl’. The websites will be run from a SolaGlas product hub website and then individual brand websites will run from these.
As part of the project Motionlab Interactive will be looking after the SEO and PPC accounts for the brands.
Motionlab are thrilled to be working with one of the world’s largest glass companies and is looking forward to a long and successful relationship.
Tags: PPC, Search Engine Optimisation, SEO, Web Agency, Web Design, Web Designers
Posted in Client Stories, Motionlab Marketing, PPC Management, SEO, Web Design | No Comments »
