Posts Tagged ‘Online Advertising’

Motionlab Helps Conservatory Specialists Reach Record Levels

Monday, February 14th, 2011

Motionlab always likes to give a helping hand to businesses looking to improve upon the number of leads and sales they receive, especially during these difficult financial times. And it looks like we have succeeded yet again.

Conservatory Outlet has reported a record number of internet leads in January, following the re-launch of their website in November of last year. It seems to be no coincidence that since our talented team of designers redesigned the site, of the 2900 leads generated, Conservatory Outlet’s main website accounted for over one third.

The rest of the leads received were generated through Conservatory Outlet’s regional dealers’ bespoke websites which were also all produced and thoroughly search engine optimised by Motionlab.

One particular stand-out performer during this period has been 5 Star Windows & Conservatories, the newest member of Conservatory Outlet. Also produced in conjunction with Motionlab, their new website, which was given a totally new look by our web design team and went live last month, has received double the amount of site traffic that it had compared to January 2010. Sales figures have also gone through the roof, dwarfing those of last year.

The network as a whole has benefitted from a 115% rise in the volume of online traffic throughout the month of January, with leads increasing by a staggering 240%.

This is further proof if any were needed that internet-marketing does work.

Would you like to take advantage of the ever-growing online market? Give Motionlab a call on 01772 865050 and let us help you get great results.

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Posted in Client Stories, Motionlab Marketing, The Team, Web Design, Work For Us | No Comments »

Google roll out Realtime Search

Thursday, September 2nd, 2010

Having introduced real-time search in December of last year (where Google essentially added live Google News and Twitter feeds to its results page for what it considered to be hot topics), Google are now in the process of rolling out a fully integrated version to www.google.com/realtime. It also includes Facebook and Myspace feeds.

In theory, this should deliver up to the second news on major disasters and accidents, even possibly major film/game/product launches, and provides a greater level of precision on local searches as you have more control over the geographical region. As an example, we tried “web design Preston” which brought up a feed containing a few random tweets and a couple of social book marks.

According to Google’s blog post on the subject, it should also make following an extensive Twitter conversation much simpler, as it amalgamates multiple feeds in real time.

And what of the SEO implications? Will the old adage of “Content is King” need extending to “Continuous Content is King”? In reality, whilst I would imagine there is a risk that more nefarious SEO’s will attempt to fill up this new service with spammy tweets, fingers crossed the risks of damaging the promoted brand will out weigh the short term gains in traffic.

Finally, as with any Google launch we have to ask if this one will stick or will it go the same way as Wave and Knol and be dropped after a limited run? If nothing else you have to admire Google’s tenacity when it comes to throwing out new things.

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Posted in Motionlab Marketing | No Comments »

Internet outstrips TV ad spend for the first time

Thursday, October 1st, 2009

The rise of the digital age was highlighted yesterday as the Internet Advertising Bureau (IAB) released their half year figures for 2009, showing that Internet ad spend had overtaken TV advertising for the first time in the UK.

Internet advertising was shown to be the only sector to have grown in the first half of 2009 taking a total of £1.75bn, a 4.6% growth. The figures take into account all forms of online advertising, PPC paid-for search, SEO, display and classified adverts.

The growth in the market further emphasises the importance of ensuring that your advertising campaign is considered, targeted and positioned correctly. The growth in the market suggests a greater dependency for online advertising moving forward with marketers recognising the increased measurability of the internet against other media. This is further highlighted by the overall decrease in advertising spend, across all media, by 16.6% in the first half of 2009.

Reasons for the growth and how to apply it to your business:

There are a number of significant factors to the growth of the sector. Consider these reasons when you are planning your next marketing campaign:

Direct Response: This year has seen marketing budgets being stretched to their very limits, and online has proved its worth, providing more accountability, measuring and clearer targeting.

Display Formats Developing: With the increase of videos being added and viewed online, the internet has become a highly engaging entertainment medium. Growth of 195% year-on-year has shown more and more companies are willing to engage in the interactive multimedia content.

E-commerce Booming: The recession has had a significant impact on consumers purchase decisions, reducing the amount of hedonistic high street purchases as consumers take to the internet to search for the best deals. With a greater amount of choice, supported by price comparison engines and efficient e-commerce systems consumers are switching their attentions more towards online, allowing retailers to expand and improve their online presence.

Broadband Changes: 92% people in the UK now have a broadband speed of over 2MB and 56% of home broadband users now have wireless broadband driving audiences online allowing advertisers to provide customers with richer content in their campaigns.

For more information about how Motionlab could help you become a more successful company online contact Dan Hammond on 01772 865050

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Posted in Advertising, E-Commerce, Industry Comment, Marketing, Motionlab Marketing, Web Design | No Comments »

Conservatory Outlet Challenging Credit Crunch Industry Trends

Thursday, August 13th, 2009

Preston based home improvement company Conservatory Outlet are bucking the industry trends showing that business growth within a highly competitive market is achievable in difficult economic climate.

Since the turn of the year, the Conservatory Outlet’s turnover has risen by an impressive 40%. Marketing Director Chris Mitchell, said of the climate “we have never know the industry be under so much pressure collectively, hense why we adopted a proactive approach to try to counter the trends”.

As part of the strategy, Conservatory Outlet enlisted the help of Preston based marketing agency, Motionlab to manage their online Google Adwords advertising (PPC) promoting their new website, press, TV advertising and marketing material.

Motionlab Managing Director, Steven Ormand, suggested that the growth had been due to maintaining the marketing spend during the recession, “We are seeing that those clients who are maintaining their marketing spend during this period are increasing their turnovers, profits and market shares considerably. Conservatory Outlet are a great example of this. We expect that at the end of the year their market share will have grown considerably also”.

The Conservatory Outlet have fabulous showrooms in Cheshire & Lancashire specialising in tailor-made conservatories, orangeries, and installing the very latest energy efficient double glazing windows and doors in PVC. They offer expert advice from the most helpful and professional people around – free and without obligation!

So if you’re thinking about having a new conservatory or improving your home with replacement windows and doors – why not give them a call on freephone 0800 011 2400 today!

Visit the Conservatory Outlet’s website at www.theconservatoryoutlet.co.uk to find out how Motionlab can help grow your business.

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Posted in Advertising, Client Stories, Google Adwords, Marketing, PPC Management | No Comments »

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    Motionlab is an award winning full service digital agency based in Preston, Lancashire. Read about our services, clients and general chit-chat about what we do every day.