April 2010 sees the launch of the new PS4 Kitchen website for Betta Living which has been redesigned in collaboration with Preston based digital web design & branding agency Motionlab Marketing.
The website has been re-launched with a vibrant new look, new content, significant product updates and features. Motionlab’s goals in redesigning the web site is to effectively communicate the quality of service and products available, and make contacting Betta Living as convenient and stress free as possible.
Betta Living needed a better way to generate online sales leads for their new PS4 Kitchens website. They required a friendlier, more informative website that introduced their quality range of fitted kitchen and kitchen accessories and the professional services offered throughout the UK.
You can visit Betta Livings new PS4 Kitchens website at: www.ps4kitchens.co.uk
The new PS4 Kitchen website (using the latest CMS system created by the in-house developers at Motionlab), was designed to ensure customers can easily navigate to the kitchen range they were most interested in. We also introduced better ways for the customer to contact Betta Living, either online or by visiting one of their showrooms.
Once Betta Living were happy with the design and functionality of their new PS4 Kitchen website, it was the passed to Motionlab’s expert SEO team (Search Engine Optimisation) to do their stuff and generate site visibility and visitor traffic.
The results of this have been fantastic – with online sales leads being generated with 1 hour of the new website going live.
If your in the market for a new fitted kitchen – we recommend you visit Betta Livings new website and view their fantastic range of kitchen designs.
Additionally, the web site now includes a number of ways to contact online whether you require a home or showroom appointment with one of Betta Livings professional design consultants or if you simply wish to receive the very latest full colour product brochures.
Internet outstrips TV ad spend for the first time
Thursday, October 1st, 2009The rise of the digital age was highlighted yesterday as the Internet Advertising Bureau (IAB) released their half year figures for 2009, showing that Internet ad spend had overtaken TV advertising for the first time in the UK.
Internet advertising was shown to be the only sector to have grown in the first half of 2009 taking a total of £1.75bn, a 4.6% growth. The figures take into account all forms of online advertising, PPC paid-for search, SEO, display and classified adverts.
The growth in the market further emphasises the importance of ensuring that your advertising campaign is considered, targeted and positioned correctly. The growth in the market suggests a greater dependency for online advertising moving forward with marketers recognising the increased measurability of the internet against other media. This is further highlighted by the overall decrease in advertising spend, across all media, by 16.6% in the first half of 2009.
Reasons for the growth and how to apply it to your business:
There are a number of significant factors to the growth of the sector. Consider these reasons when you are planning your next marketing campaign:
Direct Response: This year has seen marketing budgets being stretched to their very limits, and online has proved its worth, providing more accountability, measuring and clearer targeting.
Display Formats Developing: With the increase of videos being added and viewed online, the internet has become a highly engaging entertainment medium. Growth of 195% year-on-year has shown more and more companies are willing to engage in the interactive multimedia content.
E-commerce Booming: The recession has had a significant impact on consumers purchase decisions, reducing the amount of hedonistic high street purchases as consumers take to the internet to search for the best deals. With a greater amount of choice, supported by price comparison engines and efficient e-commerce systems consumers are switching their attentions more towards online, allowing retailers to expand and improve their online presence.
Broadband Changes: 92% people in the UK now have a broadband speed of over 2MB and 56% of home broadband users now have wireless broadband driving audiences online allowing advertisers to provide customers with richer content in their campaigns.
For more information about how Motionlab could help you become a more successful company online contact Dan Hammond on 01772 865050
Tags: Advertising, Digital, Motionlab, Motionlab Marketing, Online, Online Advertising, Online Marketing, Rec
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