Motionlab have recently redesigned a dealer-dedicated website on behalf of one of our longest standing clients, Conservatory Outlet.
Conservatory Outlet already has a growing network of dealers covering large parts of the country but felt that their website www.conservatoryoutletdealers.co.uk was lacking the ingredients required to help them attract further dealers to the network.
They called upon our web design team to revamp the existing site as we have been involved in the recent re-design of the vast majority of websites belonging to their network members, including Conservatory Outlet’s own main retail site.
Another factor in appointing Motionlab was down to the fact that many of those network members have reported a significant increase in the number of leads and sales received since their website was rejigged and given the green light.
We sought to give the site a completely fresh new look. Our web designers have made the site as eye-catching and vibrant as possible, with navigation made simpler than ever before so that new and existing dealers can find what they want, when they want. All content throughout the site has also been re-written to help give interested dealers a better understanding of exactly what joining the Conservatory Outlet network entails and what it can do for their business.
Any dealer looking interested in joining the network can now express their interest via the website. The team have implemented sections such as ‘Book a FREE presentation’ and ‘Request a call back’ on the majority of pages so that the company can easily be contacted no matter which page the online user lands on.
The new site will go some way in helping Conservatory Outlet attract more dealers to the network located in the North East, Central Midlands and South East as these are regions where they are keen to increase their presence.
Google’s enhanced snippets give more than we’d bargained for
Tuesday, September 28th, 2010As some of you might have noticed, back in May, Google released what they call “rich snippets” which essentially aims to “highlight structured data embedded in web pages” or, in other words, provide a more detailed meta description within their search results. These rich snippets aimed to provide things like product or service ratings and they released a set of mark-up formats to ensure webmasters could highlight the data they wanted to use.
This has since been extended to include local search information through the greater integration of HTML formats in web design like hCard to gain information about businesses services and indeed their physical address.
Whilst this is certainly a good step towards greater control of how your site is displayed in the serps, we’ve seen two rather interesting examples of rich snippets in action and it has to be said they haven’t yielded much of an improvement.
The first major change we noticed was when Google suddenly began using DMOZ listing data to provide title and meta descriptions on a couple of our client’s websites. Whilst this in itself is nothing new and was easily fixed with the right meta tags, it does seem strange that Google would decide to implement these now. As rich snippets go it’s a bit of a cop out.
The second example of Google going one step further occurred on our Motionlab web design site and was discovered when I was surprised to see we had some Google traffic for the phrase “Malawi Marketing agencies” whilst looking through the Analytics data.
A quick look at the results revealed that Google had taken a rather liberal editorial attitude to our sites snippet as seen here:
After the initial amusement had worn off, it became clear that Google was combining our introductory blurb with a blog article snippet about one of our client’s conservation work in Malawi.
Whilst we appreciate the number 2 spot, it’s not really deserved and just goes to highlight how Google still has some way to go in refining this aspect of its search results.
As some of you might have noticed, back in May, Google released what they call “rich snippets” which essentially aims to “highlight structured data embedded in web pages” or, in other words, provide a more detailed meta description within their search results. These rich snippets aimed to provide things like product or service ratings and they released a set of mark-up formats to ensure webmasters could highlight the data they wanted to use.
This has since been extended to include local search information through the greater integration of HTML formats in web design like hCard to gain information about businesses services and indeed their physical address.
Whilst this is certainly a good step towards greater control of how your site is displayed in the serps, we’ve seen two rather interesting examples of rich snippets in action and it has to be said they haven’t yielded much of an improvement.
The first major change we noticed was when Google suddenly began using DMOZ listing data to provide title and meta descriptions on a couple of our client’s websites. Whilst this was easily fixed with the right meta tags, as rich snippets go it would seem to be a bit of a cop out.
The second example of Google going one step further occurred on our Motionlab web design site and was discovered when I was surprised to see we had some Google traffic for the phrase “Malawi Marketing agencies” whilst looking through the Analytics data.
A quick look at the results revealed that Google had taken a rather liberal editorial attitude to our sites snippet.
After the initial amusement had worn off, it became clear that Google was combining our introductory blurb with a blog article snippet about one of our client’s conservation work in Malawi.
Whilst we appreciate the number 2 spot, it’s not really deserved and just goes to highlight how Google still has some way to go in refining this aspect of its search results.
Tags: Google, Motionlab, SEO, Web Design
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