Motionlab Partner With Mighton To Provide Full-Service Offering
Long-standing manufacturer, supplier and distributor of sash window hardware Mighton Products have unveiled ambitious plans to develop a brand new marketing strategy as the Cambridgeshire firm look to further extend their already well-established brand.
The new-look marketing strategy, which will include a rebranding exercise, is being put together in collaboration with full-service digital agency Motionlab, who were appointed after a lengthy and detailed pitching process against several top-level agencies.
The team at Motionlab, using their vast experience in the glass and glazing sector, will work with Mighton to deliver consistent web, print, mobile and ambient creative through various digital and traditional channels as they seek to modernise and take Mighton's 29-year-old brand forward.
They will also take responsibility for the rebuilding of each of Mighton's current websites.
Motionlab's standing within the home improvement field has been reinforced by partnering with Mighton. It comes at a time when they are also currently working on another high-profile glass and glazing project, providing entire creative for the upcoming FIT (Fabricator And Installer Trade) Show.
Mighton have a comprehensive product range consisting of over 1000 different products and are recognised worldwide for their work within the industry. Within the past 12 months, the firm has both been nominated in the category of 'Component Supplier of the Year' at the G11 Awards.
Director of Mighton, Gary Morton, says the initial impression created by Motionlab helped ensure that the Preston-based company got the nod and opportunity to revitalise their brand:
"From the moment we engaged with the team at Motionlab we knew we had made a positive, business changing decision. They have come through on every level and we are all excited about what they will do for our business for many years to come"