Having introduced real-time search in December of last year (where Google essentially added live Google News and Twitter feeds to its results page for what it considered to be hot topics), Google are now in the process of rolling out a fully integrated version to www.google.com/realtime. It also includes Facebook and Myspace feeds.

In theory, this should deliver up to the second news on major disasters and accidents, even possibly major film/game/product launches, and provides a greater level of precision on local searches as you have more control over the geographical region. As an example, we tried “web design Preston” which brought up a feed containing a few random tweets and a couple of social book marks.

According to Google’s blog post on the subject, it should also make following an extensive Twitter conversation much simpler, as it amalgamates multiple feeds in real time.

And what of the SEO implications? Will the old adage of “Content is King” need extending to “Continuous Content is King”? In reality, whilst I would imagine there is a risk that more nefarious SEO’s will attempt to fill up this new service with spammy tweets, fingers crossed the risks of damaging the promoted brand will out weigh the short term gains in traffic.

Finally, as with any Google launch we have to ask if this one will stick or will it go the same way as Wave and Knol and be dropped after a limited run? If nothing else you have to admire Google’s tenacity when it comes to throwing out new things.

Tags: Google, Online Advertising, Online Marketing, Search Engine Optimisation, SEO

This entry was posted on Thursday, September 2nd, 2010 at 4:22 pm and is filed under Motionlab Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.