FIT Show Exhibited On New Website
The online campaign to promote next year's FIT Show (Fabricator and Installer Trade) continues to gather momentum partly in thanks to the assistance of the Lab following the launch of a website solely dedicated to the glass and glazing event.
Within just three weeks of a specially organised press launch event in February announcing that the FIT Show would be staged next year, more than 50% of floor space had already been booked by many of the industry's high-profile companies.
With a 500k marketing budget to hand, organisers of the event were fully aware that having a presence online would play a crucial part in helping them secure further big names so that they can achieve full industry representation, attract in excess of 150 exhibitors and make certain that 'everyone's going'.
One of the key aims of the site design is to give all exhibiting firms an appropriate platform upon which they can display a detailed company profile and promote their presence at the event, which takes place between 16-18th April 2013 at the Telford International Centre (TIC).
Call to actions are present throughout the site so that any company interested in taking up exhibition space can declare their interest courtesy of a short online form, with QR codes utilised to ensure a speedy registration process.
A set of enhanced floor plan visuals can also be accessed so that visitors to the site can view a full layout of the TIC and see how exhibition space has been allotted to signed-up companies, which currently includes Conservatory Outlet, Door-Stop and Edgetech, amongst many others.
A WordPress facility has been included in the site so that the news pages and content can regularly be updated in the run up to the event with ease.
The site: http://www.fitshow.co.uk has been put together between ourselves and organisers of the event Matthew Glover and Paul Godwin.