Monday, July 4th, 2011
Increasing numbers of people now purchase all their photography solutions online. However, finding the right make and model for your specific requirements via the internet can be difficult.
The new Wilkinson Cameras website www.wilkinson.co.uk designed by Motionlab seeks to make the online buying process simpler than ever before for customers.
Wilkinson Cameras are one of the North West’s leading stockists of compact cameras, camcorders and other photography-related products and felt that their current website didn’t exhibit their full product range as successfully as their nine superstores.
Following months of hard work and a tremendous amount of dedication shown by our web design team, the new site now beautifully complements their stores as all their products are given their own individual page. Online users can also get a better feel for their chosen product as they can focus on images from numerous angles, giving them more confidence when they buy online.
We all tend to have our favourite brands and the same theory applies when buying a camera. This has been taken on board with the introduction of a ‘brand’ page so that customers can locate their preferred brand within seconds.
Any customers needing online assistance can call upon the ‘live help’ option which will put them in direct contact with a member of Wilkinson Cameras highly qualified team of photography experts who are on hand to help with the decision-making process.
Wilkinson Cameras are renowned for offering customers deals on brands that they wouldn’t be able to find elsewhere. The ‘weekly offers’ page will give them the opportunity to promote such discounts on a regular basis.
The SEO team have applied the finishing touches to the site by ensuring that content throughout is as search engine friendly as possible.
Tags: SEO, Web Design
Posted in Client Stories, E-Commerce, Motionlab Marketing, Photography, SEO, The Team, Web Design | No Comments »
Thursday, June 23rd, 2011
Due to the recession and the financial restraints that many people now face, there have been a growing number of UK homeowners looking to extend their property, rather than move.
Haddon House, the UK’s leading conservatory furniture specialist, felt that their existing website www.haddonhouse.co.uk wasn’t doing enough to exploit this emergent market so called upon our significant experience in the home improvement field.
Thanks to our web design team, the newly designed site gives Haddon House the perfect online platform on which they can display their high quality cane, rattan and banana leaf furniture for conservatories and orangeries.
The site has been made as consumer-friendly as possible so that online visitors can locate each product range with ease directly from the home page. A rotating banner has also been introduced on the home page where Haddon House can give further exposure to the many special offers that they wish to promote.
Imagery has been improved throughout the site as one of the key attributes of all furniture sold at Haddon House is its aesthetic quality and it will help visitors get a better feel for each product.
Due to the phenomenal success of the conservatory furniture side of their business, Haddon House are now also supplying garden and dining furniture. Motionlab have ensured that significant equal exposure is given to each of these alternative offerings.
Contacting the firm for a quote, brochure or further information via the website couldn’t be easier as customers can now do each with just one simple click.
Posted in Client Stories, Motionlab Marketing, New Clients, The Team, Web Design | No Comments »
Tuesday, June 21st, 2011
Motionlab have recently redesigned a dealer-dedicated website on behalf of one of our longest standing clients, Conservatory Outlet.
Conservatory Outlet already has a growing network of dealers covering large parts of the country but felt that their website www.conservatoryoutletdealers.co.uk was lacking the ingredients required to help them attract further dealers to the network.
They called upon our web design team to revamp the existing site as we have been involved in the recent re-design of the vast majority of websites belonging to their network members, including Conservatory Outlet’s own main retail site.
Another factor in appointing Motionlab was down to the fact that many of those network members have reported a significant increase in the number of leads and sales received since their website was rejigged and given the green light.
We sought to give the site a completely fresh new look. Our web designers have made the site as eye-catching and vibrant as possible, with navigation made simpler than ever before so that new and existing dealers can find what they want, when they want. All content throughout the site has also been re-written to help give interested dealers a better understanding of exactly what joining the Conservatory Outlet network entails and what it can do for their business.
Any dealer looking interested in joining the network can now express their interest via the website. The team have implemented sections such as ‘Book a FREE presentation’ and ‘Request a call back’ on the majority of pages so that the company can easily be contacted no matter which page the online user lands on.
The new site will go some way in helping Conservatory Outlet attract more dealers to the network located in the North East, Central Midlands and South East as these are regions where they are keen to increase their presence.
Tags: Conservatory Outlet, Motionlab, Web Design
Posted in Client Stories, Motionlab Marketing, The Team, Web Design | No Comments »
Monday, June 6th, 2011
Following the enormous early success of their brand new website www.hazlemerewindows.co.uk, Hazlemere Windows Company commissioned Motionlab to create a dedicated replacement door website.
The Buckinghamshire-based company have recently joined Conservatory Outlet’s growing network of dealers and after seeing the fantastic web work we did for their main site and several other dealers within the group, they decided that they wanted another site just as hi-tech.
The same amount of hard work and dedication has been put into developing and creating the site www.thedoorplace.com to help Hazlemere increase their online presence and push their growing range of high quality doors. Our web designers, developers and SEO team have all played their part in ensuring that the new site is as visually dazzling, functional and search engine friendly as possible.
The new site showcases Hazlemere’s full range of UPVC doors, composite doors and aluminium doors and gives them a platform upon which they can promote those products that they currently have displayed at their High Wycombe showroom online.
Each and every door has been given its own devoted page and has high detailed imagery included so that online visitors can get a feel as to which designs will best suit their home. All content has also been re-written to help give users a better understanding of each potential offering.
Significant prominence has been given to the sections relating to quotes, appointments and brochures throughout the site so that customers can get what they want, when they want without even having to pick up the phone.
We believe that the new site will further encourage leads and sales and help Hazlemere build on their 25 years’ worth of experience within the home improvement industry.
Tags: SEO, Web Designers
Posted in Client Stories, Motionlab Marketing, New Clients, SEO, The Team, Web Design | No Comments »
Thursday, May 26th, 2011
Just a matter of weeks after going live, the new MSL Interiors website is already attracting world-wide recognition.
Since Motionlab gave the contemporary office furniture supplier’s existing site a fresh new look, it has been announced that the site has been nominated for the award of ‘Best website’ at http://www.awwwards.com/best-websites/msl-interiors.
In their own words, ‘Awwwards are the awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world.’
Each site nominated will be judged on a scale of 1-10 for its Design, Creativity, Usability and Content.
Great credit must go to our team of designers for this fantastic achievement!
Posted in Awards, Client Stories, Graphic Design, Motionlab Marketing, The Team, Web Design | No Comments »
Friday, May 20th, 2011
Danbro, one of the fastest growing companies in the UK, recently commissioned Motionlab to work with them on a complete rebranding exercise.
Danbro provide accounting solutions for contractors and believe that their clients are the heart of everything they do. This strong message needed to be reflected in all their marketing messages.
In order to achieve this, our graphic designers created a brand new logo and updated all their marketing literature. In addition, Danbro now has a new and improved website www.danbro.co.uk which guides clients effortlessly through the wide range of services available thanks to its improved navigation.
Complete with all new photography and fully operational CMS, the site is expected to improve the customer experience and help Danbro to deliver a service that continually exceeds customer expectations.
Tags: graphic designers
Posted in Branding, Client Stories, Marketing, Motionlab Marketing, New Clients, PPC Management, SEO, Web Design, Work For Us | No Comments »
Thursday, May 19th, 2011
The new site has been designed to further promote MSL’s extensive mix of contemporary office furniture solutions. Created using the latest web technologies, the site showcases MSL’s innovative product range with a clean and neutral style.
London-based MSL Interiors source exceptional reception desk, seating and table designs from a selection of leading European manufacturers and each item within their eclectic collection has been given due prominence on the site thanks to the hard work of our talented team of designers.
MSL, whose past clients include the BBC, ITV and HSBC, commissioned us to redesign their existing site and rebrand their email marketing. We have ensured that the site replicates the unique experience people can expect when they visit MSL’s expansive London showroom.
The site www.msl-interiors.co.uk has been built with integrated social media and we will also now be managing MSL’s SEO and PPC accounts in a push to give the new website increased exposure on all the major search engines.
Mike Laking, Managing Director of MSL Interiors added: “Your business website is the global window to the world and as such investing in a new website, deciding on who should build it and subsequently look after it, is always an anxious and apprehensive process. From our first meeting with Motionlab, we felt confident that they possessed the creative flair and technical competence to deliver just what was needed!
We haven’t been disappointed and we really are exceptionally pleased with the new website and more importantly, so are our customers and prospective customers alike. Although we are in the early stages of SEO, the Motionlab team has this well in hand and I confidently look forward to being overwhelmed with orders and enquiries!”
Tags: PPC, SEO
Posted in Client Stories, New Clients, PPC Management, SEO, The Team, Web Design | No Comments »
Friday, April 1st, 2011
The months of January and February have seen many companies involved in the home improvement sector reporting lower than expected lead volumes in comparison to the same period in 2010. This is far from the case when it comes to the client base of Motionlab Marketing, one of the North’s leading digital agencies.
The Conservatory Outlet dealership experienced an unprecedented 179% increase in the number of leads it received regards conservatories, windows and doors during the months of January and February in 2011 compared to the beginning of last year. One network member even managed to attract an incredible 344% rise in leads received.
These exceptional figures have been achieved following the recent re-design of many of the network’s websites by Motionlab’s web design team.
Motionlab’s SEO and PPC departments have also had their part to play by helping increase visitor numbers to each individual website and the main Conservatory Outlet website currently ranks at number one for the terms ‘conservatory’ and ‘conservatories’ in the major search engines.
But the success stories don’t end there. Kitchen and bedroom specialists Betta Living have also benefitted from an 18% increase in online enquiries and soundproofing experts Acoustic Supplies have had a mammoth growth in leads of 126% in contrast to the first two months of 2010. Both companies’ successes have also coincided with recent restyling’s of their websites by Motionlab.
If your company is similarly looking to improve upon current leads and sales figures in a struggling market, please call Motionlab on 01772 865050.
Tags: PPC, SEO, Web Design
Posted in Client Stories, Marketing, Motionlab Marketing, PPC Management, SEO, The Team, Web Design | No Comments »
Wednesday, March 30th, 2011
Following the phenomenal success of the re-launch of Conservatory Outlet’s main website last year, the company has once again turned to Motionlab for help.
The UK’s number one home improvement specialists asked the North West’s leading digital agency if we could create a separate site solely dedicated to their comprehensive window and door range. The intention being that the new domain www.doubleglazingoutlet.co.uk will help them capture a bigger proportion of online leads and sales for windows and doors.
Our web designers have ensured that branding remains consistent with the company’s other websites when taking the emphasis away from conservatories and orangeries. Products such as energy rated windows and composite doors are now given more prominence.
Conservatory Outlet is also particularly keen to push triple glazing on the new website as they look to raise awareness of its availability amongst homeowners. With this in mind, we have created a page devoted to this most energy efficient of products.
Thanks to the excellent work of our SEO team, if you currently do a Google search for the words ‘conservatory’ and ‘conservatories’ you will find that Conservatory Outlet’s main site ranks number one in the natural listings for both words.
To help capitalise on this, efforts will now be made by our SEO experts on making doubleglazingoutlet.co.uk equally as visible when homeowners search online for replacement windows and doors.
If you have a particular product or service that deserves increased attention, give Motionlab a call on 01772 865050.
Tags: Branding, SEO, Web Designers
Posted in Client Stories, Graphic Design, Motionlab Marketing, SEO, The Team, Web Design | No Comments »
Friday, March 11th, 2011
Motionlab relishes the challenge of taking on big projects with big responsibilities. They don’t come much bigger than producing an all-encompassing new website for the primary representative organisation for companies involved in the glazing industry, the GGF.
The Glass and Glazing Federation (GGF) commissioned Motionlab to create the new site after being alerted to our previous great work for a variety of different UK glazing companies.
Our SEO, technical, web design and copywriting teams have all had their part to play in ensuring that the new site is as accessible and informative as possible for all homeowners, existing and potential GGF members and commercial specifiers.
Homeowners visiting the site will be made aware of just how important it is to only use GGF-approved installers when in the market for home improvement products as the site now contains the very best industry-related content. Locating an accredited member is also easier than ever before thanks to the wizardry of our ever clever designers.
We have also created a dedicated ‘Publications’ page where the GGF can upload all technical guides and codes of practice. Each publication can then in turn be downloaded by all members and commercial specifiers to be used and referred to when they are undertaking assignments at homes or within construction.
The GGF is widely considered to be a leading authority within the glass and glazing industry. The ‘News’ and ‘Events’ pages will enable the federation to regularly keep visitors up to date with everything going on within the every-changing world of glass.
The site has only been live for around 48 hours but we are delighted to report that it is already receiving plaudits across the board from those involved in the industry. It is good to know that all our hard work has paid off for yet another one of our high-profile clients.
You can visit the new site at: www.ggf.co.uk
Tags: GGF, SEO, Web Design
Posted in Client Stories, Graphic Design, Motionlab Marketing, SEO, The Team, Web Design, Work For Us | No Comments »
