A unique product deserves a unique marketing concept. When Conservatory Outlet informed us that they would be introducing triple glazing to their product range, one of the biggest innovations in the home improvement market in recent years, we informed them that solely advertising it on their existing website simply wasn’t enough.
We instead insisted that it should be promoted in the most remarkable way possible on its own dedicated site and thankfully Conservatory Outlet agreed!
Not only that, but we also came up with the quirky idea of the product being endorsed by three superheroes, ‘Flash Carbon, ‘Solar Lola’ and Weatherman’, who have arrived on Planet Earth to help people save money, save energy and the planet. We swear we haven’t gone mad!
The new site www.tripleglazingsuperheroes.com gives online visitors a comprehensive insight into triple glazing in the most personable way possible.
Sitting alongside cartoon imagery shaped by our graphic designers, all content included throughout the site is written from the perspective of the three Superheroes. It details how homeowners can save money on energy and do their bit for the environment by replacing their existing windows for triple glazing.
One of the most prominent features on the site is the blog area where the Triple Glazing Heroes will keep users regularly informed of any relevant industry developments and news relating to triple glazing and associated products.
Navigational aspects have also been taken care of with the introduction of clickable tabs across each individual page so that home improvement enthusiasts can easily gain a better understanding of this most revolutionary creation.
We believe that the Triple Glazing Superheroes will create the intrigue and business from consumers that this ground-breaking product deserves.
