We instead insisted that it should be promoted in the most remarkable way possible on its own dedicated site and thankfully Conservatory Outlet agreed!

Not only that, but we also came up with the quirky idea of the product being endorsed by three superheroes, ‘Flash Carbon, ‘Solar Lola’ and Weatherman’, who have arrived on Planet Earth to help people save money, save energy and the planet. We swear we haven’t gone mad!

The new site www.tripleglazingsuperheroes.com gives online visitors a comprehensive insight into triple glazing in the most personable way possible.

Sitting alongside cartoon imagery shaped by our graphic designers, all content included throughout the site is written from the perspective of the three Superheroes. It details how homeowners can save money on energy and do their bit for the environment by replacing their existing windows for triple glazing.

One of the most prominent features on the site is the blog area where the Triple Glazing Heroes will keep users regularly informed of any relevant industry developments and news relating to triple glazing and associated products.

Navigational aspects have also been taken care of with the introduction of clickable tabs across each individual page so that home improvement enthusiasts can easily gain a better understanding of this most revolutionary creation.

We believe that the Triple Glazing Superheroes will create the intrigue and business from consumers that this ground-breaking product deserves.

It goes without saying that it is vitally important that your site is as visually-appealing, functional and as easy to navigate as possible before going live. But take a look around the web and you will find that many websites are built with one key ingredient missing, informative and compelling content!

The old adage goes that “content is king” and this principle still applies even in this technologically-advanced world we live in.

When people visit your website they expect to see quality content which is enlightening and interesting. If they find it, then it is more likely to encourage them to invest in your product or service or at least pay a return visit to your website sometime in the future.

But what is good content? Well-written content should be put together with the following in mind:

Make sure the content you are writing is appropriate for your target audience

Make the content as unique as possible to help differentiate your business

Don’t overcomplicate things. Speak in plain English and avoid any language that may confuse readers without sounding too informal

Remember to make your text as search engine friendly as possible without overloading it with keywords to help your company climb organic rankings.

Once you have put together your content, check, check and check again. Proof-reading is vital when you want to avoid any unnecessary spelling and grammatical errors.

It also helps to update the content on your website on a regular basis as this won’t go unnoticed by the major search engines and will give return visitors something fresh to read each time they come back to your site.

Need help with online or offline copywriting? Give Motionlab a call on 01772 865050.

Danbro provide accounting solutions for contractors and believe that their clients are the heart of everything they do. This strong message needed to be reflected in all their marketing messages.

In order to achieve this, our graphic designers created a brand new logo and updated all their marketing literature.  In addition, Danbro now has a new and improved website www.danbro.co.uk which guides clients effortlessly through the wide range of services available thanks to its improved navigation.

Complete with all new photography and fully operational CMS, the site is expected to improve the customer experience and help Danbro to deliver a service that continually exceeds customer expectations.

Lynne has joined us from CCA Occasions part of the Taylor Corporation based in Minnesota (one of the top 100 privately owned companies in the United States). During her thirteen years at CCA, Lynne was employed as national account manager responsible for accounts such as John Lewis Partnership, Debenhams, WH Smith, Bhs, House of Fraser, Staples and Kall Kwik.

More recently, Lynne was responsible for developing an online solution for CCA. As part of the Microsoft CRM integration, Lynne was heavily involved in developing innovative ideas to gain market intelligence whilst building a strong database for multi-channel marketing initiatives.

Lynne brings a wealth of experience to Motionlab and is looking forward to working with the rest of the team to ensure that we are providing our clients with a second to none full marketing service.

The Conservatory Outlet dealership experienced an unprecedented 179% increase in the number of leads it received regards conservatories, windows and doors during the months of January and February in 2011 compared to the beginning of last year. One network member even managed to attract an incredible 344% rise in leads received.

These exceptional figures have been achieved following the recent re-design of many of the network’s websites by Motionlab’s web design team.

Motionlab’s SEO and PPC departments have also had their part to play by helping increase visitor numbers to each individual website and the main Conservatory Outlet website currently ranks at number one for the terms ‘conservatory’ and ‘conservatories’ in the major search engines.

But the success stories don’t end there. Kitchen and bedroom specialists Betta Living have also benefitted from an 18% increase in online enquiries and soundproofing experts Acoustic Supplies have had a mammoth growth in leads of 126% in contrast to the first two months of 2010. Both companies’ successes have also coincided with recent restyling’s of their websites by Motionlab.

If your company is similarly looking to improve upon current leads and sales figures in a struggling market, please call Motionlab on 01772 865050.

With this in mind, I set about doing a simple test for one of our clients campaigns. I compared three different keyword trackers from SEOmoz, Raven & WebCEO, to find out which tool was the most accurate for a single set of keywords against my own manually checked results.

I decided not to go down the route of testing thousands of keywords as I simply don’t have the time, so this review is merely using sample data. It should also be noted that my own manually checked results will only represent those from a single Google data centre, so results may vary.

The Tools:

SEOmoz Pro ($99 Per Month for 250 Keywords)
Raven Pro ($99 Per Month for 1,000 Keywords)
WebCEO ($49 Per Month for Unlimited Keywords)

(Prices are listed in dollars as the exchange rate is obviously variable)

The Facts:

Search Engine: Google.co.uk
Keywords Tested: 14
Date Tested: 10/03/2011
Industry: Solar Panels (I can’t disclose the keywords used due to client privacy)

Scoring

Comparing against my manually checked results, each tool was awarded points for the following rates of accuracy for each keyword.

3 Points: Within 1 Position +/-
2 Points: Within 3 Positions +/-
1 Point: Within 4-10 Positions +/-
-1 Point: More than 10 Positions +/-

The Results

1^st Place with 36 Points was SEOmoz

2^nd Place with 30 Points was WebCEO

3^rd Place with 26 Points was Raven

Breakdown of Points

SEOmoz:
10 Keywords within 1 position (30 Points)
2 Keywords within 3 positions (4 Points)
2 Keywords with 4-6 Positions (2 Points)
0 Keywords within 10+ Positions (0 Points)

WebCEO:
7 Keywords within 1 position (21 Points)
4 Keywords within 3 positions (8 Points)
2 Keywords with 4-6 Positions (2 Points)
1 Keywords within 10+ Positions (-1 Point)

Raven:
6 Keywords within 1 position (18 Points)
2 Keywords within 3 positions (4 Points)
5 Keywords with 4-6 Positions (5 Points)
1 Keywords within 10+ Positions (-1 Points)

Summary

SEOmoz Pro

If you’re looking for a complete SEO tools set, SEOmoz offers good value with the highest points for accuracy, an average cost per accuracy point of $2.75. However, it must be noted that you are limited to tracking only 250 Keywords.

WebCEO

If you’re just looking for a good keyword tracking tool that doesn’t cost the earth, then WebCEO at $49/£30 pm is the cheapest with an average cost per accuracy point of ($1.63). Although, the wider tool set doesn’t match that of its competitors.

Raven Pro SEO Tools

Surprisingly given its monthly cost, Raven had the lowest points for accuracy with 26 points. It is the weakest of the three tools we tested with an average cost per accuracy point of $3.80 making it the most expensive for accuracy. Although Raven also have a very strong set of link building tools which Shark SEO has reviewed. Finally It should be noted though that although more expensive per point, Raven allows the tracking of 1,000 keywords compared to SEOmoz’s 250.

Working alongside the existing Acoustic Supplies site, also created by Motionlab, which is predominantly aimed at those in the trade: http://www.soundproofyourhome.com/ will provide consumers with the very best soundproofing advice and solutions for their home.

Soundproofyourhome is the number one resource for everything soundproof-related, offering guidance to those who are looking for products to reduce the amount of noise emanating from floors, walls, ceilings, doors and even the perimeter of homes.

Our expert techies have even managed to embed videos onto the site as products produced and supplied by Acoustic Supplies have appeared on the high-profile home improvement TV show DIY SOS. This also gives the company, who are the UK’s largest manufacturer and distributor of soundproofing products, further opportunities to upload any video tutorials to the site.

The blog area of the site will be monitored by our SEO team and continually updated with all the very latest soundproofing news and advice to help educate the online user on this most complex of subjects.

Literally no stone has been left unturned when it came to producing this terrific new site.

Motionlab’s web design team has not only been responsible for the recent redesign of Conservatory Outlet’s main website, but they have also been heavily involved in the similar restyling of many of the other network member’s websites.

Our web designers have given the site a fresh new look, complete with the Conwy Valley Windows branded logo. The main purpose of the website of course is to increase the number of leads and sales that the company receives through it.

In order to help them achieve this goal we have now given online users a variety of different methods of contacting the firm so that they feel comfortable enough to enquire about products from the comfort of their own home.

We have also ensured that each item in Conwy Valley Windows fantastic product range is given due prominence and its own individually dedicated page. The new website really does help take their products into the living rooms of the home improvement internet shopper.

A tremendous amount of hard work and dedication has been put into the new site http://www.conwyvalleywindows.co.uk/ by the entire Motionlab workforce.

If you are similarly looking to update your existing website in 2011, give us a call on 01772 865050.

West Yorkshire Windows, a current member of Conservatory Outlet’s growing network of installers, decided to capitalise on this success by asking our web design, technical and SEO teams to give their website a similar overhaul so as to replicate these fantastic feats.

Using a template not too dissimilar to that which has proved to be such a triumph for Conservatory Outlet and 5 Star, the new West Yorkshire Windows website is more user-friendly and functional than ever before.

All online users who are in the market for a new conservatory or set of windows can navigate their way around the site with complete ease. The detailed imagery used throughout the site gives customers the chance to gauge which designs they feel will most suit their property without even having to make the effort to travel to one of the company’s stylish showrooms.

We firmly believe that the new website will enable West Yorkshire Windows to establish itself as the number one home improvement specialist in the West and South Yorkshire regions.

Why not see the new website for yourself at http://www.westyorkshirewindows.co.uk/

So what’s the answer?

Unfortunately there is no single answer as to why you should blog, but there are a huge number of other reasons as to why you should start or continuing blogging, some of which I’ve written about below:

• “Content is King” is a phrase often talked about. Google thrives on relevant and well written content, so the more you add to your site the better.

• “Timing is everything” and it’s true. By producing a regular blog, it gives Google more reasons to come back and visit your site, which for those who don’t know, is definitely a good thing.

• “You’re the expert”. A blog gives you an opportunity to show your customer (current or potential) that you’re an expert in your industry.

These examples are just a small snapshot of why you should blog on a regular basis. If you are still struggling to find inspiration for your next blog post, try employing an agency like Motionlab to write it for you alongside a cleverly thought-out SEO campaign.