Archive for the ‘Client Stories’ Category

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Motionlab Produce New Website For Latest Conservatory Outlet Dealer

Tuesday, January 31st, 2012

Scottish home improvement specialists The Home Enhancement Company have had their existing site redesigned by Motionlab after recently joining Conservatory Outlet’s nationwide dealership.

One of the many motivations the Aberdeen-based firm had for joining the network was that they would benefit from a new-look lead generating and fully search engine optimised website.

As in the past, Conservatory Outlet passed on full responsibility for the site design to the team at Motionlab. We have done our best to ensure that it will enable The Home Enhancement Company to attract a sharp increase in online enquiries. In 2011, on average we helped the network’s 18 other dealers generate an average of 125% more online enquiries compared with the same time in 2010.

The same tried and tested web template created by our web designers which has proved so successful for many other dealers within the network has been used to full effect.

The Home Enhancement Company’s full suite of products including all conservatories, window and door designs have been given significant exposure on the home page and throughout the site so that online visitors can locate exactly what they are looking for with immediate ease.

The business has already managed to forge a fantastic reputation north of the border, recently winning a Customer Care Merit Award after achieving a 97% customer satisfaction rating in an installation quality survey.

Their new site http://www.homeenhancementwindows.co.uk/ gives The Home Enhancement Company further opportunity to develop the online-arm of the business over the coming years.

Posted in Client Stories, Motionlab Marketing, New Clients, The Team, Web Design | No Comments »

RightStep Set To Floor Customers With New Website

Friday, December 23rd, 2011

Motionlab have created a brand new e-commerce website for flooring specialists RightStep set to become a one-stop online flooring shop for all those seeking affordable carpet and vinyl solutions.

With increasing numbers of UK homeowners looking to improve, rather than move, RightStep saw a significant gap in the market. Our first job was to come up with a suitable brand name and logo, only then did we get to work on designing a website that would reflect their pricing position as they provide luxury and budget flooring.

The new-look www.rightstepfloors.com will enable them to take advantage as they have one of the widest selections of carpet and vinyl flooring solutions on the net and now have a fantastic online platform from which to sell them.

RightStep appointed Motionlab as they were made aware of our proven track record for providing high-quality web design for clients within the home improvement sector.

We have utilised all of our experience to craft RightStep a site which makes it as easy as possible for the online shopper to find wood effect, tile effect or even stone effect vinyl flooring to suit.

With finances tight amongst many householders, a sales page has also been introduced where RightStep intend to offer discount carpets on vinyl on a regular basis.

Posted in Client Stories, New Clients, The Team, Web Design | No Comments »

High Profile Client Wins for Motionlab

Monday, November 7th, 2011

Motionlab continue to go from strength to strength in 2011 after securing a handful of high-profile client wins in the last quarter.

Following a personal recommendation, financial recruitment specialists Four Financial Recruitment from Bolton turned to the web design experts for assistance in creating a new website with improved features and functionality. The new site will complement a recent rebranding exercise the firm undertook.

Similarly, cheese-makers Dewlay famous throughout the UK for their award-winning Garstang Blue cheese, will also be getting a brand new website courtesy of Motionlab.

Motionlab’s stellar reputation for crafting expert e-solutions for home improvement companies will be further enhanced when we start work on behalf of flooring company Right Step.

Other on-going projects in the lead up to Christmas include building a large-scale multi-lingual site for one of Motionlab’s pan-European clients.

CEO/Creative Director Simon Iredale says: “We have had a bumper year so far and this last quarter has been extremely busy, we have some really great new clients on board.”

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Additional Website Created For Renewable Energy Client

Friday, October 28th, 2011

Motionlab have recently helped solar panel specialists Energi extend the commercial arm of their business after building a new website on their behalf.

We have worked together with Energi Installations plc since 2006 when we were heavily involved in the initial branding and naming of the company. Our partnership continues to go from strength to strength five years on following the launch of the site www.energiplc.co.uk.

Sitting alongside www.planetsolar.co.uk which targets domestic homeowners seeking state-of-the-art solar technology, Energi’s new website showcases their full portfolio of work within the commercial sector.

A newly-created case studies page demonstrates to visitors just how they have managed to go on to become one of the most respected designers and installers of solar power systems in the UK.

Imagery has been carefully shot and added to the site by our web designers so that it best displays how the company are experienced in dealing with both small and large-scale solar PV projects.

Energi asked that particular focus was given to the feed-in-tariff (FIT) as it is a key-selling point for customers. FIT is an incentive which requires energy suppliers to make payments to commercial property owners for the electricity they create and Motionlab have made sure that it has significant prominence throughout the site.

The blog area of the site will enable Energi to keep visitors informed of all the very latest company and industry-related news which will benefit Energi in terms of SEO and prove to be an excellent resource of information for solar enthusiasts.

Establishing contact with Energi via their website couldn’t be easier for potential customers as a number of short contact forms are present on the majority of pages.

The new site will undoubtedly enable Energi to continue being a major power and industry leader within the UK renewables market.

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Motionlab Revamp Monthly GGF Publication

Friday, September 23rd, 2011

Motionlab has once again collaborated with the Glass and Glazing Federation (GGF) following the highly successful launch of the trade association’s new website back in March.

This time around Motionlab’s team of design experts were asked by the GGF to overhaul ‘Glasseye’, a monthly emailer the federation send to each glazing company they represent consisting of all the very latest industry and GGF-related news and views.

Motionlab have re-christened the publication ‘Glassi’ and produced it in a more eye-catching digital format so that recipients can gain immediate access to the magazine online or on mobile devices such as the iPad, or iPhone.

They have also made certain that it is easily downloadable and printable so that readers have the option to navigate the publication offline at a time of their convenience.

The new-look magazine is all part of the GGF’s commitment to support its members in every way they possibly can, one of the main USP’s offered to those who join the representative organisation.

All content included in ‘Glassi’ has been supplied to Motionlab directly by the GGF and it will act as a direct extension of their website www.ggf.org.uk. Imagery has been carefully chosen and arranged by Motionlab to ensure that it complements each individual story.

Posted in Client Stories, Email Marketing, Motionlab Marketing, The Team | No Comments »

Northerncare Brand Refreshed By Motionlab

Wednesday, August 31st, 2011

Northerncare, one of England’s largest providers of residential children’s homes, have once again appointed Motionlab to bring up-to-date all their online and offline marketing material.

Since first employing the services of Motionlab a couple of years ago, Northerncare has become one of the fastest growing companies in the UK, operating 40 homes nationwide. The Blackpool-based company are now looking to expand the business further and felt that a refresh of their existing website, photography and overall brand was required to help them achieve this long-standing goal.

Following the huge success of our original work with them, Northerncare were very keen to work with us again. Our graphic designers have ensured that the new-look Northerncare brand is distinctive enough to set them apart from other companies within the care industry, while remaining approachable to young people due to the sensitive nature of their business.

Motionlab have also ensured that all new imagery used throughout www.northern-care.co.uk and other promotional documentation shows the many young people in Northerncare’s hands ‘on-site’ so that visitors can gain a better understanding of the full Northerncare experience.

Posted in Branding, Client Stories, Graphic Design, Motionlab Marketing, The Team, Web Design | No Comments »

Motionlab Craft New Website For Dairy Hygiene Specialists

Thursday, August 25th, 2011

Motionlab have recently developed a new website for dairy farming equipment producers and suppliers Northern Dairy Equipment.

The two directors of Preston-based Northern Dairy Equipment; Brian Wiggans and Alex Barber were keen to appoint a local design agency and decided that Motionlab were the logical choice after being made aware of our previous web work within the field of agriculture for Collinson.

Northern Dairy Equipment supplies a wide range of award-winning products to dairy farmers across the country and felt that it was time that their merchandise was given more online exposure.

Their new site www.dairy-equipment.net as created by our web designers, gives visitors a thorough description of how each of their revolutionary systems works to help increase product awareness. A gallery has also been added so that online users can visually get to grips with the functionality of all dairy hygiene items offered.

Over the past 22 years, the company has managed to attract and retain custom from thousands of people involved in the dairy farming industry. As a result, a list of testimonials have been added to the home page to demonstrate Northern Dairy Equipment’s commitment to customer satisfaction.

We have also introduced an ‘events’ page to the site so that Northern Dairy Equipment can regularly keep visitors informed of the many trade shows that they attend and exhibit at throughout the year.

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Motionlab Comes To The Rescue Of The Triple Glazing Superheroes

Friday, July 29th, 2011

A unique product deserves a unique marketing concept. When Conservatory Outlet informed us that they would be introducing triple glazing to their product range, one of the biggest innovations in the home improvement market in recent years, we informed them that solely advertising it on their existing website simply wasn’t enough.

We instead insisted that it should be promoted in the most remarkable way possible on its own dedicated site and thankfully Conservatory Outlet agreed!

Not only that, but we also came up with the quirky idea of the product being endorsed by three superheroes, ‘Flash Carbon, ‘Solar Lola’ and Weatherman’, who have arrived on Planet Earth to help people save money, save energy and the planet. We swear we haven’t gone mad!

The new site www.tripleglazingsuperheroes.com gives online visitors a comprehensive insight into triple glazing in the most personable way possible.

Sitting alongside cartoon imagery shaped by our graphic designers, all content included throughout the site is written from the perspective of the three Superheroes. It details how homeowners can save money on energy and do their bit for the environment by replacing their existing windows for triple glazing.

One of the most prominent features on the site is the blog area where the Triple Glazing Heroes will keep users regularly informed of any relevant industry developments and news relating to triple glazing and associated products.

Navigational aspects have also been taken care of with the introduction of clickable tabs across each individual page so that home improvement enthusiasts can easily gain a better understanding of this most revolutionary creation.

We believe that the Triple Glazing Superheroes will create the intrigue and business from consumers that this ground-breaking product deserves.

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Posted in Advertising, Client Stories, Graphic Design, Marketing, Motionlab Marketing, The Team, Web Design | No Comments »

Motionlab Appointed To Redesign New Dealer Site

Friday, July 22nd, 2011

Glazing industry website experts Motionlab have put the finishing touches to a brand new website for conservatory company Prestige Windows & Conservatories of South East London and Kent.

Motionlab were put in charge of the re-styling as Prestige have recently become the latest addition to Conservatory Outlet’s dealer network and Conservatory Outlet are a long-standing client of the award-winning digital agency.

Prestige Windows & Conservatories were also aware of the increased number of online traffic, leads and sales received from Conservatory Outlet’s other 15 network members following recent redesigns of their websites by Motionlab’s highly experienced web designers.

The vast majority of UK homeowners nowadays prefer to start their search for home improvements online, rather than having to visit a showroom first. Motionlab have built a site that aims to attract and sustain the attention of visitors so that they will be encouraged enough to pursue their interest further at Prestige’s spacious Kent showroom, over the phone or via an online quote.

Using the tried and tested template that has proved so successful for fellow network members, the team at Motionlab have sought to give Prestige a better online platform for promoting each of their conservatory, window and door designs.

Every product is given its own dedicated section so that visitors can better acquaint themselves with the long-term benefits of having a Prestige product installed at their home and can easily locate their preferred item within seconds.

Fresh and SEO-friendly content has also been added to the site to help the new Prestige Windows & Conservatories website climb up the search engine rankings organically.

You can visit the new Prestige Windows & Conservatories site at www.prestigeconservatories.com.

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Posted in Client Stories, Motionlab Marketing, New Clients, SEO, The Team, Web Design | No Comments »

Motionlab Redesigns Website For World-Famous Rugby League Side

Tuesday, July 5th, 2011

Motionlab has recently ventured into the world of sport, redeveloping the website for one of the world’s leading rugby league clubs, Wakefield Trinity Wildcats.

Back in February of this year, local businessman and owner of West Yorkshire Windows, Andrew Glover and his ‘Spirit of 1873’ company rescued the Super League team from administration and have sought to encourage more people from the local area to support the club. A brand new website was viewed as being a key component in helping them achieve this goal.

The web design team at Motionlab have ensured that the new site gives new and existing fans the most comprehensive insight into everything relating to the ‘Wildcats’.

It fully incorporates social media so that the club can give supporters up-to-the-minute information and includes a news feed on the home page direct from the rugby league section on the BBC website.

Links to match tickets and club merchandise have also been given increased exposure on the site so that fans can purchase all items without having to travel to the club’s Rapid Solicitors Stadium.

Imagery throughout the site has been enhanced with individual pages introduced for each member of the Wildcats playing and coaching staff so that followers can get to know all their favourite players in greater detail.

The club’s new owners also wanted to push their ‘Club 1873’ membership scheme which offers supporters discounts and incentives to further stabilise the long-term future of the club.

With this in mind, we have created a special membership page where fans can join-up and see the numerous benefits to be gained from taking part in the scheme.

We believe that the new site www.wakefieldwildcats.co.uk will give the club and its supporters the showcase they deserve and fully demonstrate their commitment towards securing a new Super League licence.

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    Motionlab is an award winning full service digital agency based in Preston, Lancashire. Read about our services, clients and general chit-chat about what we do every day.