Archive for the ‘Branding’ Category

Northerncare Brand Refreshed By Motionlab

Wednesday, August 31st, 2011

Northerncare, one of England’s largest providers of residential children’s homes, have once again appointed Motionlab to bring up-to-date all their online and offline marketing material.

Since first employing the services of Motionlab a couple of years ago, Northerncare has become one of the fastest growing companies in the UK, operating 40 homes nationwide. The Blackpool-based company are now looking to expand the business further and felt that a refresh of their existing website, photography and overall brand was required to help them achieve this long-standing goal.

Following the huge success of our original work with them, Northerncare were very keen to work with us again. Our graphic designers have ensured that the new-look Northerncare brand is distinctive enough to set them apart from other companies within the care industry, while remaining approachable to young people due to the sensitive nature of their business.

Motionlab have also ensured that all new imagery used throughout www.northern-care.co.uk and other promotional documentation shows the many young people in Northerncare’s hands ‘on-site’ so that visitors can gain a better understanding of the full Northerncare experience.

Danbro Financial Services Gets A New Look From Motionlab

Friday, May 20th, 2011

Danbro, one of the fastest growing companies in the UK, recently commissioned Motionlab to work with them on a complete rebranding exercise.

Danbro provide accounting solutions for contractors and believe that their clients are the heart of everything they do. This strong message needed to be reflected in all their marketing messages.

In order to achieve this, our graphic designers created a brand new logo and updated all their marketing literature.  In addition, Danbro now has a new and improved website www.danbro.co.uk which guides clients effortlessly through the wide range of services available thanks to its improved navigation.

Complete with all new photography and fully operational CMS, the site is expected to improve the customer experience and help Danbro to deliver a service that continually exceeds customer expectations.

West Yorkshire Windows Website Latest To Undergo New Styling

Wednesday, March 2nd, 2011

A few weeks ago we informed you that since Motionlab redesigned Conservatory Outlet’s and 5 Star Window & Conservatories websites; they had experienced an unprecedented increase in online traffic, leads and sales.

West Yorkshire Windows, a current member of Conservatory Outlet’s growing network of installers, decided to capitalise on this success by asking our web design, technical and SEO teams to give their website a similar overhaul so as to replicate these fantastic feats.

Using a template not too dissimilar to that which has proved to be such a triumph for Conservatory Outlet and 5 Star, the new West Yorkshire Windows website is more user-friendly and functional than ever before.

All online users who are in the market for a new conservatory or set of windows can navigate their way around the site with complete ease. The detailed imagery used throughout the site gives customers the chance to gauge which designs they feel will most suit their property without even having to make the effort to travel to one of the company’s stylish showrooms.

We firmly believe that the new website will enable West Yorkshire Windows to establish itself as the number one home improvement specialist in the West and South Yorkshire regions.

Why not see the new website for yourself at http://www.westyorkshirewindows.co.uk/

Why do I bother blogging?

Friday, November 12th, 2010

Is a thought that occasionally flickers through my head when I’m trying to come up with an idea for my next blog and also a question I’m sure many businesses ask themselves when trying to define their online marketing strategy.

So what’s the answer?

Unfortunately there is no single answer as to why you should blog, but there are a huge number of other reasons as to why you should start or continuing blogging, some of which I’ve written about below:

“Content is King” is a phrase often talked about. Google thrives on relevant and well written content, so the more you add to your site the better.

“Timing is everything” and it’s true. By producing a regular blog, it gives Google more reasons to come back and visit your site, which for those who don’t know, is definitely a good thing.

“You’re the expert”. A blog gives you an opportunity to show your customer (current or potential) that you’re an expert in your industry.

These examples are just a small snapshot of why you should blog on a regular basis. If you are still struggling to find inspiration for your next blog post, try employing an agency like Motionlab to write it for you alongside a cleverly thought-out SEO campaign.

Duraweld’s ‘Build Your Own’ Facility Earns Plaudits At Awards Ceremony

Tuesday, November 9th, 2010

Great news has reached Motionlab HQ. Duraweld have informed us that they have won the prestigious title of ‘Product of the Year’ at the annual BAPC (British Association for Print and Communication) awards.

Their ‘build your own’ service, which Motionlab’s talented team of designers built and created in conjunction with stationery specialists Duraweld, has earned them this most significant accolade.

BAPC are a collective body who represent everyone within the print industry and the awards are voted for by delegates to recognise outstanding achievement. Duraweld had previously won the title of ‘Supplier of the Year’ at the awards in 2003 & 2006.

‘Build your own’ allows online users to create their own presentation solutions right before their very eyes in a matter of minutes. It is an innovative and fast way of designing products as and when required and orders can be placed through the facility 24 hours a day. It also helps customers save 10% off the usual regular price of products.

The announcement of the award was made during a week when the ‘build your own’ service was expanded further. In addition to building your own travel card holders and ring binders, Motionlab’s web design team has now made it possible for customers to design their own stylish document boxes.

Duraweld’s award-winning ‘build your own’ facility can be accessed at http://www.duraweld.co.uk/

Owners of Duraweld, Hannah Senior and Mark Yeung pick up the award below

Internet Users Now Spending Nearly A Day Per Month Online

Friday, May 28th, 2010

Motionlab in Preston regularly advises all of its clients of the need to have a significant web presence in order to further their business and increase sales. This motto has been reinforced with news that British web users are spending 65% more time online than three years ago. This works out at a mind boggling 22 hours and 15 minutes spent on the net each month per user!

This is according to the UK Online Measurement company who also report that a quarter of this time is taken up on social networking sites like Twitter and Facebook or on blogs. So, as you can see there is a huge online market at your disposal and you need to take advantage of it or else potentially run the risk of falling behind your competitors.

Motionlab can help your business tap into the online market in many different ways. If you need a better looking website, then we provide web design in Preston. Alternatively, if you need your existing website to climb up the rankings in the major search engines, then we can help with SEO in Preston.

Give us a call on 01772 865050 and see how Motionlab can transform your business with a thorough online branding exercise.

Motionlab Take Care Of Parkview House Rebranding

Sunday, April 25th, 2010

Parkview House, a Margate based residential child care service, have asked Motionlab, the branding agency in Preston, to rebrand their company following a recent expansion into other areas of the country.

Our branding team have carefully developed a new brand for Parkview House in order to help boost their corporate profile, whilst taking into consideration the importance for the company to continue to project an approachable and courteous manner to people.

In the forthcoming months, Motionlab’s website design team will also be creating them a new website, as well as producing new set of brand guidelines and suite of brochures, so they can further promote their child centred services to kids and young people aged 10-18 years.

Collinsons Get The Full Works From Motionlab

Friday, April 23rd, 2010

Motionlab has been given the task of developing a whole new suite of marketing material for Agricultural and Building specialists, Collinsons.

The family owned and run company, based in Catterall, wanted a local branding agency in Preston to help them put them together a comprehensive new set of brand guidelines and with the Motionlab office being located just down the road, who better to give them a hand.

As well as brand guidelines, over the past few months we have been working with them to develop a new corporate style for all their advertising in Preston, direct marketing, and brochures. We are also currently developing a new range of exhibition materials and product specific brochures on their behalf. Some 3D work is also being put together by our graphic designers.

Motionlab Launch New PS4 Kitchens Website for Betta Living

Sunday, April 4th, 2010

April 2010 sees the launch of the new PS4 Kitchen website for Betta Living which has been redesigned in collaboration with Preston based digital web design & branding agency Motionlab Marketing.

The website has been re-launched with a vibrant new look, new content, significant product updates and features.  Motionlab’s goals in redesigning the web site is to effectively communicate the quality of service and products available, and make contacting Betta Living as convenient and stress free as possible.

Betta Living needed a better way to generate online sales leads for their new PS4 Kitchens website. They required a friendlier, more informative website that introduced their quality range of fitted kitchen and kitchen accessories and the professional services offered throughout the UK.

You can visit Betta Livings new PS4 Kitchens website at: www.ps4kitchens.co.uk

The new PS4 Kitchen website (using the latest CMS system created by the in-house developers at Motionlab), was designed to ensure customers can easily navigate to the kitchen range they were most interested in. We also introduced better ways for the customer to contact Betta Living, either online or by visiting one of their showrooms.

Once Betta Living were happy with the design and functionality of their new PS4 Kitchen website, it was the passed to Motionlab’s expert SEO team (Search Engine Optimisation) to do their stuff and generate site visibility and visitor traffic.
The results of this have been fantastic – with online sales leads being generated with 1 hour of the new website going live.

If your in the market for a new fitted kitchen – we recommend you visit Betta Livings new website and view their fantastic range of kitchen designs.

Additionally, the web site now includes a number of ways to contact online whether you require a home or showroom appointment with one of Betta Livings professional design consultants or if you simply wish to receive the very latest full colour product brochures.

Motionlab Launch New Housemaster Home Improvements Website

Thursday, February 25th, 2010

When you’re talking conservatories and double glazing windows & doors, it’s all about the fit. The same goes with online advertising agencies. So when it came to creating and marketing a new website Housemaster Home Improvements based in Hertfordshire – Motionlab were the natural choice. Motionlab may not know a lot about building a stunning conservatory or installing the very latest double glazing windows and doors, but they know how to build a successful lead generating website for a host of home improvement companies.

Housemaster Home Improvements who recently joined the Conservatory Outlet dealership needed a better way to generate online sales leads. They required a friendlier, more informative website that introduced their quality range of products and services throughout Hertfordshire and Bedfordshire.

Visit Housemasters Home Improvements new website at:  www.housemasterhome.com

Housemaster Home Improvements

Motionlab created a new site that was much more in tune with the way customers search for conservatory installation companies or double glazing companies. Motionlab designed and built the new Housemaster Home Improvements website using the latest Conservatory Outlet website template, created to ensure customers can easily navigate to the product range they were interested in. We also introduced better ways for the customer to contact Housemaster Home Improvements, either online or showroom via their freephone number.

Once we were happy with the design and functionality of the new website, it was the passed to our SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) experts and to do their stuff. A cleverly planned and executed Pay-Per-Click campaign has been created to add to the site visibility and visitor traffic.

Looking for a new lead generating website?

Need to increase sales to your business?

You need to contact Motionlab Marketing today on 01772 865050