Last night, Motionlab attended the leading North West digital industry award ceremony, the Big Chip awards. Despite coming away empty handed everyone at Motionlab can be very proud of their efforts over the past 12 months.

Motionlab had been nominated for best e-business solution against some of the largest digital agencies in the North West, eventually losing out to the GHD website developed by TBWA. The judging panel had been highly impressed with the Motionlab entry, Plumbs main website based on the core results and siginficant improvement on the company’s bottom line. The Motionlab created Plumbs website has seen an impressive 78% increase in lead generation month on month from 2008 in comparison to 2009.

Linked to this, a robust SEO system has helped to generate a positive increase in the traffic on the website for customers seeking local and national re-upholstery specialists. Subsequently, Plumbs results in January 2009, compared to January 2008, show that traffic is up from 20,000 site visits per month to 26,000 per month.

The site conversion rate on the new Plumbs site has increased by two percentage points compared to the previous PlumbsCovers website in January 2008. Ultimately this has seen a 35% uplift in on-site conversions, equating to in excess of £1,000,000 in extra sales. Furthermore, the clarity of the product and site navigation has helped to aid an increase in the average order value being processed as an end result. The figures for January 2009 currently show an increase of 13% (£84 per order) in comparison to January 2008, AOV increasing from £617 to £701.

Well done to all involved and also to the winners. Next year we will be back even stronger at next year’s Big Chip awards challenging for multiple categories with some excellent innovative and successful web solutions.