Ainscough Vanguard Corporate Identity
Ainscough Vanguard is the UK’s leading Industrial Handling Solutions contractor specialising in the installation & relocation of industrial plant & machinery, meeting the needs of organisations across the UK and anywhere in the world representing consistent, quality service through the skills, experience and expertise of our personnel.
The Project
Ainscough Vanguard - Bringing visual strength to the big boys...
Ainscough Vanguard approached Motionlab to work with the company to develop a new brand for the company in order to take a step away from the prominent existing brand.
Whilst needing to remain true to the industry, Ainscough also wanted to convey that they are the second largest player in their market, and thus wanted to look classy for that sector as well.
The simple use of A and V icons to help to create the strength within this brand, whilst also symbolising the lifting operations that Ainscough operate.
